Showing posts with label Personal Branding. Show all posts
Showing posts with label Personal Branding. Show all posts

Coasting out of 2017 to POP on to the scene with the greatest vibe for 2018: TIP:"Get a charge out of numbers" .... at any capacity: whether you are an entrepreneur, CEO, domestic goddess (aka me) sales pro or artist

Numbers are the new rock stars
By Jeannette Marshall
@optioneerJM
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I don't know about you, but 2017 has been an exhausting, emotionally especially, year.  That doesn't necessarily mean it is bad because I am a "half cup full" kinda person.  I am getting more attuned that I have conflict:  I either I am really outgoing, enthusiastic and personable or MOODY.  Those are two very different characteristics or moods.

I've held back a lot in so many ways.  Yet, for a very few, they may consider me an annoyance and nuisance.  I've exuded quality for the most part:  combating all the negativity we face, both online and off.  The main language in the art of communicating online is not only as some of the following:


  • Brand
  • Name Value (i.e. Brad Pitt or George Clooney or Gates vs. Job, as in Apple)
  • Is it a synonym with something else or is it one name only ?
  • Numbers (Followers vs. click)
  • Reputation Building, Reputation Maintenance, or Community awareness
  • NonProfit benefit organizations usually like United Way, Not-for-Profit services
  • Brand ambassadorship:  by the masses, percentages in public opinion, promotional, advertorial, paid brand ambassadors, contest or events
  • Behind the scenes IRL (in real life) there are deal makers, process shakers, innovators, disruptive (spell check can't even find "desrupter"), financiers, investors, shareholders, employees, vendors, clients, executives, agencies, charities
  • There is a lot going on:  you can start off with the intent to JUST check your email:  sitting there is a notification from one of your groups (aka subscriptions and social profiles) that takes you on a tidal wave of information, more clicks
  • Aesthetic value:  images, art, photography, selfies all dominate the visual spectrum bombarding one's computer screen.  The underbelly well amerced in creating outlet for the evil side of civilization.
  • Decoding our preferences.  More and more we are clicking on things that seem less and less apparently that it was slid in front of you by the forces of mighty data chunkers (another form of numbers enthusiasts that cover innovation, technology, applications, mobility, developmental, product managers and project managers).

If predictions for 2018 would be crystal clear  content being pushed out to us on so many aspects of our lives, we're so used to it, it doesn't affront only a small minority that make a conscious choice of not going on a computer, or if they do, only as a tool, utility mechanism for us to perform a task far more rapidly and conveniently that saves HUGE amount of times, from a few examples:

  • IofT = Internet of Things
  • required learning
  • thinking up
  • responding
  • comments
  • social media
  • communication
  • telecommunications
  • cellular/mobility/mobile
  • Artificial Intelligence
  • Articulate Internet * (created by me as a new noun or name for designing targeted internet traffic campaigns based on desired or required behaviors, education, morals, values, economic station, citizenship, religion, gender, bias, stereotypes, percentages)

We're in such a hurry, we are quick to abbreviate or create synonyms with mere acronyms (meaning for example IBM is really International Business Machines while Apple is exactly that, nothing shortened or cutesy-upped).

We can all band together and rejoice, with the joint applause by everyone, the words CLOUD and DATA relegate to the back seat as everyone's preoccupation is on the what is considered a threat or the next disrupters.

Disrupter
is going to be the brand descriptive identifying, of which only a very few attain membership to.  They too, will be the next big Rock Stars by the end of 2018.

Wishing you all a very Merry Christmas
and a prosperous, healthy and loving year for 2018,

Jeannette

Jeannette Marshall


Mental energy: an asset for everything

DeleteJeannette Marshall
Jeannette Marshall YOU
One of the most wonderful posts I've ever read or at least lately was by Daniel Newman on Linked In :: it inspired me to comment and share my thoughts::. 


You are virtually, professionally and philosophically (8 attempts to spell correctly with resolve to persevere for reputable reasons) spot ON :: You got me thinking :: so what is IT??
Like ingredients we want to deny are in our fuel, or like veggies and fruit are part of the good diet plan, you need a number of ingredients :: not just one specific one.
Remember, the quote "your attitude will determine your altitude" ?? This we also agree, sometimes genetics or background just doesn't realistically match up with goals?? What you described :: i.e. study longer, work harder :: are not always a guarantee. What is IT then?
I'd say it's "mental energy"Have you ever met anyone who you could almost see their body vibrating from the hamster churning the brain wheel with information?? Sometimes, we misperceive that they are ready to pounce on you with a great outburst, as if they were barely listening but just trying to get to their turn in exerting something? A lot of heartache from that misdiagnosis for sure.
Some people just have mental capacity that is a lot bigger than most combined along with the ability to process information, details, at an alarming rate with gift of reading and absorbing a lot of information. Me, I call myself a: "Knowledge Junkie" (big no no by the labeling Gestapo) .
People who are seemingly forgetful only to burp out a really profound and accurate assessment of the situation  .... or ability to extrapolate a memory to the finest detail ::
YES! They're "energetic thinkers" which I'm gonna guess is what captured the most genius visionaries :: they just gathered, gathered, gathered information :: then spit out nonsense nonsense nonsense :: sifting out highly developed intellect that has nothing to do with IQ or academics.
That's what I think  Nice start ya think ?? What do ya think??*^* @optioneerJM Jeannette Marshall

p.s. Thank you for also reminding me of the most immense talent in the universe for social media acclaim were born in the collaborative "mental energetic" people in the universe from @USGuys on Twitter. Yes! Let the bell toll as some are "finally" reaching well earned recognition, separated like cream at the top from the nonstop blowhards ::  a group of innovative, humorous noisemakers, who seem to constantly be talking over each other (like Wolf Blitzer and Donald Trump on CNN tonight, jeesh eh?) or the knack for carrying on multiple conversations at once!!  (That is a gift).
I apologize for being a little slack on stopping by more often to read your gifted insight. 
Perhaps, taking you a bit for granted merely because we started so long ago together :: as a Group, an elite force. /jm

A one person promotion






Jeannette's background has success written across operations management, new business development, service delivery, service management, solution sales, team leadership, major accounts management, project management, brand & content development, web page creativity, change management, social media, enterprise IT, content curation and loyalty/retention.  She has been effectively been coached by executives, clients, mentors & stakeholders of distinguished global leading organization: IKON, Xerox, HP, Telus(Canada)

In 2010, Jeannette got fired up when introduced to social media and thought :: it's the next BIG thing!  Creating a pseudonym @optioneerJM she sought to seek out & research information to answer an insightful question :: could she apply this knowledge to create a unique identity online?  Leaning on her advertising, business savvy and creative mind emerged a name:

  "If the Internet is the information highway, then Social Media is the bullet train."                   ~Jeannette Marshall as @optioneerJM #Quote

The excitement Jeannette has created has been contagious. Her refreshing enthusiasm merged with expansive knowledge gained from curiosity is widely embraced by her global audience & following.



Her originality is dispensed by content curating, resourceful writing and keen visual optics applied with a unique business savvy:::awarded Top 1% online influence by KRED (yes, compared to whomever is trending today), Klout Score  77% (by 3rd party talent who apply algorithm metrics to emerge brands::to score influence, assign credibility, access a larger audience::she recognized instinctively the eventuality that online influence, beyond fame, will become a currency to attract traditional brands clamoring to gain recognition averse to traditional means, minus SEO, to land on honesty.

Perhaps she can help you?  Some have tested her to see their scores double (credibility with brand enforcer ) discovering that :: if you stay consistent to your passion, goals and beliefs, you will emerge glorified as a visionary.



Very very very few have been acclaimed visionaries.  Jeannette is one.


When honesty hurts



"In the end, we will remember not the words of our enemies, but the silence of our friends."
~Martin Luther King, Jr.

I’m thankful I ran across the story afire on Twitter to draw me  to MEDIUM to read what the fuss was all about for myself.  It made me want to comment, respond, and say a few words.....
If I were her mentor, I would have advised Talia to stay away from broadcasting her frustration with her company and employer so publicly. It has ramifications that one may not have anticipated, such as losing a job, as it did happen. Many organizations have Code of Ethics with social media rules that protect themselves from this very thing, which would state “loss of employment” if you violate the rules.
Having said that, let me applaud and share my respect for the courage that it must have taken to publish this not-so-secret plight. It is a sad state of circumstances that many 20 somethings are dealing with: not being able to afford a living while working: often called the “working poor” or forced to live at home.
If she had asked me, which she certainly didn’t. I would have recommended that she reach out to HR to ask for advice so that they may have guided her on what extras could be done to move up the ladder. (However, these same advisors are usually people who are hired fresh out of university themselves, without life wisdom, because they will accept a lower wage with the same optimism that they can work their way up the ladder to a better paying job). 
Or, she could have asked her direct manager, what skills she should focus on to become a higher valued contributor in order to be promoted within the company. (Which those same managers may not be equipped for career mentoring while to juggling high turnover from the constant revolving door of employees who get fed up or luckily are snapped up by a competitor or another company willing to pay a little more for all that training and experience that the former company cast aside).  Thanks for training your competitors?  Huh?

Steve Jobs was certainly known for NOT keeping his opinions to himself.
There are a lot of remarkable examples the world over who were often  considered rebels: think Steve Jobs … getting hired and fired, committed to his beliefs and passionate about perfection, who ended up paving a way to a career on his own terms. Difficult to imagine when you don’t know where the money for groceries or having to turn off the heater to save on costs.
Talia was very brave in her expression. However, being as smart as she is, she may have anticipated that she could lose her job over self-expression: telling it like it is. She is a lesson and champion for her generation, even if it doesn’t feel like it right now. She had the tenacity and realization that it isn’t a plight of hers alone, but of many similar in age who are saddled with student debt, not finding a good job because you need a good job in order to get the experience to get a better one, or still living at home which destroys any self-confidence or optimism you may have once had. Forced to accept minimum wage for an important role: speaking to customers.
I suggest she continue to be passionate about her beliefs even when the world seems to be knocking her down. We don’t always know where we’ll end up, but having integrity and passionate about injustice, is a character trait that should serve her well in your future. Someone WILL recognize someone who is prepared to go the extra mile for their customers, their career, their company. Sometimes true honesty is a thermometer of what is really going on. It is not rocket science that happy employees create positive experiences with customers. Society and the corporate world don’t always recognize that although the truth can hurt, it may foreshadow a downward turn in their good fortune. It often appears in the end, with executives scratching their heads, revolving disruptive CEO or executive turnover who make change for the sake of making impact, without asking the frontline people if it makes sense. We know them as media darlings who are constantly being broadcasted about their demise, their layoffs, their diminishing shareholder value.

Yes, it took guts. But the ramifications are indicative of the world we live in: it is safer to take your grief to your employer-sponsored benefits to a counselor, who may be better equipped to help you handle it.
I hope others will recognize, as I did, that if you ignore a problem or keep quiet about it, doesn’t necessarily mean it will go away.  Typically, it masks a much bigger problem. The company is simply doing what is acceptable practice: protecting their reputation so that they don’t lose customers or shareholders. The same companies that hire juniors, train them for responsibility, and then hope that it will turn out in their favor …. all at a much lower wage than they could hire someone with greater experience who can’t afford to start all over again.

Many employees keep quiet about how they feel to protect themselves
Many quality organizations promote honesty and create platforms to voice complaints about a manager, express how they really feel.  Yet, many employees are frozen with fear that the same manager or situation will get flagged and travel back to them, causing more undesired issues, ramifications and sometimes retaliation.   
At least, they try:  often,  they are the bigger corporations that have accountabilities to shareholders, if not always employees.  Then, there are the smaller or mid-size family run businesses where staff can be fired on a whim or a bad day.... with little to no fear of ramification.  At least, some companies hold their entire organization accountable and are known for firing executives for  violating behaviors.   
Above surface: what the world sees; below surface: what is really going on
That is a slippery slope of discussion best not expressed by an employee who could be misunderstood or misperceived that they're talking about their own organization when they are not.    Safer to keep away from slamming former employers or a nasty former boss unless one doesn't care that they could be held accountable.

"Not everything that counts can be counted, and not everything that can be counted counts." 
~Albert Einstein
How many organizations, I wonder, evaluate employee turnover and examine if there are trends?  Are managers with higher results or performance forgiven more frequently for high turnover because they may be perceived as driving results when the real reasons may be disguised?  
 I like my job, I love my company.  I consciously stay far away from writing about or participating in corporate politics.  I have a focused decision to do my best to write positively and help others be more optimistic while improving their skills .... a more constructive way of moving ahead ... in my opinion.


Thank you for your honesty, Talia, it is precious. As a mother of four 20-somethings it isn’t anything I haven’t heard before …. although albeit a lot less publicly.
 +Jeannette Marshall (mother of four 20-somethings aka Millennials)

"We cannot solve our problems with the same thinking we used when we created them."

~Albert Einstein

BE THE FORCE on social media

Experimenting with creativity

If you put yourself "out there" in social media, you have to be prepared for the spoils.  On the one hand, you are trying to attract attention, on the other hand, you are avoiding the wrong kind of attention.

Facebook has opened its borders to me seemingly.  At first,  I reacted with "WOW, how cool".  It quickly faded and now boils down to annoyance.  It seems so many want to bring you down into their cesspool of corruption, dishonesty, scams, cheating and porn.

I have clearly identified myself as happily married to a wonderful man who began the journey of blending two families of teenagers at the time, three of them girls.  I know, clearly, madly in love.

It is perplexing to me how many ignore reading that simple bio detail:  "Married".  Makes you wonder if that term is an aphrodisiac to the unfulfilled or cheaters of this world?  

If you are going to circulate in social media, you should follow some simple and clear rules:

DO NOT private message anyone without asking         permission first.  

DO NOT assume that your audience will be as thrilled with your dick as much as you are.

BE PREPARED for your private message posts with images to be shared on your page where your employer, clients, friends and family hang out.

 DO NOT do anything online that you are not prepared to come back to haunt you.

 DO NOT share pictures of yourself drunk, disorderly or in situations that your future employer will discredit you by.

 DO NOT abuse the power of influence you have by using your words to abuse, bully, objectify, rant or vocalize a cause unless it is against such causes.

 BELIEVE IN YOURSELF you don't need likes, shares, favorites or retweets to tell you that you are beautiful, talented.  Let your family and loved ones do that for you in your presence.

 BE KNOWN FOR respecting women and applauding their accomplishments, not their looks.
GUARD YOUR REPUTATION  as though it is a newborn babe.

STAY AWAY from those who are out to tarnish your good name. 




YOU ARE WHO YOU ASSOCIATE WITH:   as in real life, the rules don't change because one is hidden behind a keyboard.


SURROUND YOURSELF with those that align with your values.

REINFORCE YOUR CREDIBILITY  by having those more knowledgeable in your sphere of influence.

BE POSITIVE and share uplifting, inspirational, motivational messages, images, quotes and stories.

BE THE FORCE that promotes harmony, peace, and humanity with an undertone of humility.


REACH HIGH and you will be cast wide with your words of wisdom, helpfulness, knowledge for the lost to discover a new optimism.

BE THE PERSON you were meant to be.

ME BEING ME  working on becoming the person of my own destiny.  Have a look and tell me what you see :::

I had thought that I had posted this yesterday - goodness me, at least I remembered writing it, lol.  I did a VLOG later on and even referenced it.  The 3 or 4 people that viewed my video may have thought I've lost it .... perhaps my memory yes.  Alas, here it is.  I think it is appropriate to merge the two messages on to this one post, thus I am posting the video herein to blend the message:  OWN your reputation online.






  









Who in the heck is Jeannette Marshall?

BIO
Jeannette Marshall
as @optioneerJM


from Calgary, Alberta CANADA



 DEFINITION: 
A knowledge junkie, social networker extraordinaire, Calgary gal, leadership fan, business developer, publishing pro, new business rocket launcher, personal brander, demography student, artistic eye, talent curator, content creator and sharer, visual presenter, spokesperson and advocate.



 CAREER                                       HILITES

Easy to find and figure out when you go to see my profile on LINKED IN where it tell you that I've worked for magazines,
museums and art galleries.  I bounced around in technology, major corporations and major players where I’ve sold, lead sales teams, published, launched, project managed, security   clearance,  loyalty reward and retention specialist, having had the privilege to work for the finest organizations in the world, like Xerox and HP, who have experienced failure and dug from asunder dismal shareholder value while working with talented colleagues there, many of the best, along with those in golden star Telus winning by reputation, superb advertising campaigns and customer loyalty, strong leadership team. 

 I am a student of life, growing up figure skating competitively, post-secondary at a technical institute instead of the Ivy League. 
I often post my Blog on Linked In on career, business, sales matters.  Constantly on the look out for ways to improve myself.



VISUAL CURATOR
 I present myself as s a "fabulous fashionista fighting her fifties"
I write about things that catch my attention or what I’m thinking about  i.e. fashion, beauty, cosmetics, movies and so on: 
I ove visual images. 




STUDENT:
I study and observe a lifelong passion about generations' stereotypes and demographics on 


"The inBETWEENers"
Who are neither Baby Boomer nor GenX.


For those
who were born

1960-1965









CONNECTOR:

Reach out to me personally if you would like promotion of your photography or content to share, tweet or PIN via @optioneerJM (you can follow me there or on Facebook 



My audience is steadily climbing upwards of 15,000 being quality followers, #RTers, clickers, PLUSers, likers, Influencers, pros and experts. Etc.
 I give credit where credit is due:  you, the talented imageers, adventurers and visionaries.





77 KLOUT SCORE
CONTRIBUTION:

Facebook51%          
            Twitter40%



     LinkedIn3%       Instagram3%            Google2%

    Foursquare0%            Youtube0%                           Klout1%




 

PERSONAL BRANDING

I share awesome photography on #Pinterest on several boards, curated and organized by theme:  social media, foodies, #bestofeverything, Books and Reading; Movies and TV watchers; I promote and share news source leaders like Mashable, CBC Canada. Photography via 500px and Flicker for images; Guest pinner of Best of Pinterest Photographers,  Developed Blog as Jeannette Marshall on business, leadership, sales and social media on The OptioneerJM 

Writer, blogger  with presence under multiple blogs, boards, pages, groups of influencers; contributor on PINterest boards, Member of several GROUPS. 
I'm continuously testing new content services and sources.