LOYALTY is king or queen

This was originally posted on meanderingsABOUT and then reposted on www.optioneerjm ~ where I'm reposting the top posts, as shown by the numbers.

I have set up a way to automatically post content from this blog to www.optioneerjm.com.

I talk about family relationships with Millennial children, more often with daughters than with son (who is more low key).

I don't name names to protect other's privacy.

What I write is relevant, as the numbers show.

Friday, October 12, 2018

LOYALTY is king or [QUEEN of Purchasing, Operations, Design, Communications, her own domaine....READ for MORE

Pure transparency is THE most critical criteria that builds TRUST; trust begets LOYALTY; loyalty creates ADVOCACY.  DO YOU understand the value based on demographics and speak to one, at a time ~ AKA [Also Known As] target marketing instead of mass mktg.

Why should you care?

As you do more things and look up more stuff online, you are creating a definable persona that is geared to your own personal data.

Think of it as your online DNA or footprints to your soul.

Not before long the two worlds could collide [ intellectual will challenge privacy and ownership - less likely copyrighted governance or protection] .... Intellectual Law would be fascinating to learn!

Oscar the Pug | #OscarThePug                          @optioneerJM

How much skin is in the game? Know your numbers

People make sales complicated.

“Jeannette, just target the delivery deadline
and then work backwards every time.”
— Roger Grant, President, McAra, Calgary

  1. Oftentimes, more often, they make promises that they are unable to keep.
  2. Other times, they make promises that represents the work and the efforts of the engine behind them:  The Team
  3. Many times, they shoot off or insert numbers or promises that they have no idea if they jive.
  4. So many, don't do their homework, meaning they have no idea who their REAL competitor is.  
  5. Too many, rely on their network, their connections which could be sports affiliations or educational means.  Remember, if it blows up (you don't or can't do what you had promised), the connection will explode, disconnect, and possibly legal hassles.

The right formula for selling is knowing the ins and outs of the craft:

  •  who or what are you selling, services offered?
  •  how are you measured? 
  • what's important to the person in front of you?
If you can't provide a snapshot of who or what that person in front of you can decide whether or not you are paid, have a company, have a product, have a service they may be interested in.

It's like learning to dance:  you start with the walz long before you attempt the Tango.  

p.s.  I figure skated growing up.  I know of which I speak.  On ice.  I only imagine that without skates, the Tango is a challenge to master.  As a dancer.

You need to uncover the most critical elements of your prospect.  Who the buyer is, the influencer, the technical stamp, final decision maker?

What is going on in their world?

Do a search on GOOGLE with the company name or identity or person.  See what results.

Nifty tricks and lousy monitoring techniques
are used to baffle the decision makers, to convince them that this will fix that and enough techno mumbo jumbo to leap beyond the CEO, director, executive!

Understand the numbers.
If you really must race to the finish line.
You know all the basics, have had reasonable success.
You think you could move forward, successfully in career and in life.
Find a mentor.  Someone who will be your gauge.
Your cheerleader, your champion, your guider.
Someone who can test your internal algorithm and toss them out.  Asking the right questions.

Once you understand the numbers, will you be able to excel.  Think leaders, strong on numbers, research your own candidates or supply your own opinions.

Fact checking against posted numbers posted is going to be the real thermometer for influence by pure numbers.  No manipulation of expression, claiming expertise, unsupported, self-realized.  Just the purity of numbers.

If you can grasp numbers, process them quickly and then come to a quick conclusion based on the information (or data) available to you:  in the form of algorithms or applications or whatever!

The IA community is out there testing theories.
Behavioral scientists are studying data.
Extracting predictions based on the data.
Then, they can go data mining:  who would be
a person whom best represents my brand?

I have been writing full-stop on  Wordpress as www.optioneerjm.com

Neglecting this blog, as I have needed to exorcise a lot of stress, let go of a lot of things, a lot of people.  I wrote on there as an outlet, whereas www.blogspot\optioneerjm.ca has been dedicated more towards sales, social media, leadership advice.

I've realized my strength here and wish to rectify the behavior.  As I've been looking for my next career step, factoring my personal influences, I've been reflective.  This blogspot has always allowed me to express a stronger opinion, good sales advice or leadership awareness.

At least, I've watched only SOME OF THE NUMBERS.  I haven't been here for a while.

I recognize that this will remain a rinky dinky sales blog, that has a great tribe, early adopters on social media, mentorship and support.

That is, UNLESS I return some of the ideas of knowledge on sales or social media, I won't be able to be an evangelist on numbers if I don't explain why.

Because as the majority of society and brands evolve more intricately online, they will exchange and engage more.

Is evolving to "influence marketing" which will kick the crap outta people's trust.  

How do you know if you can actually trust this brand with your information if you use their product or service?

Influence marketing has been abused and over-used already.  Fake news is past being a phenomena, it is still flourishing.

Not claims.  That's why I was joking on optioneerjm.com how I need a VA real assistant who can do FACT-CHECKING on my various blogs.

MY NUMBERS are encouraging.

I have to figure out how to package and sell it.

As a person other's will likely CLICK if I float upon their screen.  The algorithms are consistently agreeing, I have some attractive numbers, because of my crew.  The tribe whom I engage with, by their click, an exchange, or I share, like or comment to too!

I have to put together a powerpoint presentation .ppt that I can send to one to three people I have in mind.  A proposal of sorts, on how we can move forward.

To leverage my numbers with their GOALS.

I will repost on www.optioneerjm.com (PLEASE subscribe, share, comment ).

The Optioneer JM

The Optioneer JM

Advertising Boxes Out Social Media

According to an article on Media Post:  "Social networking now accounts for one of every five minutes spent online, making it the most popular online activity worldwide, according to a comprehensive new report from comScore. What’s more, it leads all content categories in the number of display ads delivered, accounting for more than 1 in 4 U.S. display ad impressions (28%). " 

My Commentary:
After spending over 10 years working with magazines, including launching a national inflight magazine for a major airline, my take why social media is a distant cousin in advertising spend is because the actual people who allocate advertising budgets are simply not involved in Social Media themselves.  

Social Media is relatively new, limited by few metrics, sceptics abound  and partial resources to quantify ROI.  From my days in magazines, justifying budget expenditures were and still are compared by readership, reach, audience, demographics and so on.  It tended to lean still towards coupons or call to action ads.   It is far easier to rationalize after someone walks in or inquires after newspaper or radios generate the response.  Marketers have had years to validate traditional advertising.
"Awareness" or "branding" tends to be left for richer marketing plans because it is difficult to substantiate.  Enter a softer economy, reduced margins, and ROI becomes more important to ascertain.
Social Media arrives at a time when measurements are crucial, difficult to determine where to focus and expertise is fragmented.  Absolutely, at least clicks, follows, impressions are blended.  Historical data is still limited.  Certainly, Old Spice and other Social Media campaigns stand out in everyone's mind.   The commercials would not be limited to You Tube or Facebook alone.  Traditional television spots would complement the campaign.  That goes back to those that have richer financial resources.

There are metrics that organizations like Google Analytics or The Yellow Pages can provide to help navigate your campaign towards online presence.  They introduce new  acronyms such as  CTR (Click Through Rate), Relevance, Quality Score, Conversion Tracking, Optimization, Keywords, CPC (Cost per Click), Ad Rank, Broad Match, Phrase Match, Hypertext Matching, CPA (Cost per Acquisition), PPC (Pay per Click),  Page Rank, and Organic ... all for good measure.   Additional questions surface:  where are the clicks coming from, what is their disposable income, where do they spend their discretionary income?

From what I understand, organizations debate where the responsibility for the domain lies.  Traditionally, it was slated under IT.  Then evolved where Marketing manages  content.   Today, it has become more complicated when research, analytics, and placement need to be factored in.   Where is the traffic going to be driven from?  Who's responsibility is that?  Social Media Community Manager surfaces yet the mandate surrounding justification for the role is challenged since  IT, Marketing, Communications, Web Masters are already in place.   Then, just when everyone may be coming around, Mobile Marketing is heralded as the next biggest, greatest thing.  Skeptics need to be reminded how iTunes has revolutionized and transformed the music industry.

Alas, at least we can agree that Social Media advertising hasn't quite hit its stride.  Especially if those that make the decisions often negatively associate Social Media under time wasting, Code of Ethics, and policing.   These executives rarely have the time to participate, never mind engage in the adventure. 

No wonder Social Media creates a world of discussion on its own.  Complex.  Certainly.  Potential.  Endless.