The Optioneer JM

The Optioneer JM





Advertising Boxes Out Social Media

According to an article on Media Post:  "Social networking now accounts for one of every five minutes spent online, making it the most popular online activity worldwide, according to a comprehensive new report from comScore. What’s more, it leads all content categories in the number of display ads delivered, accounting for more than 1 in 4 U.S. display ad impressions (28%). " 

My Commentary:
After spending over 10 years working with magazines, including launching a national inflight magazine for a major airline, my take why social media is a distant cousin in advertising spend is because the actual people who allocate advertising budgets are simply not involved in Social Media themselves.  

Social Media is relatively new, limited by few metrics, sceptics abound  and partial resources to quantify ROI.  From my days in magazines, justifying budget expenditures were and still are compared by readership, reach, audience, demographics and so on.  It tended to lean still towards coupons or call to action ads.   It is far easier to rationalize after someone walks in or inquires after newspaper or radios generate the response.  Marketers have had years to validate traditional advertising.
"Awareness" or "branding" tends to be left for richer marketing plans because it is difficult to substantiate.  Enter a softer economy, reduced margins, and ROI becomes more important to ascertain.
Social Media arrives at a time when measurements are crucial, difficult to determine where to focus and expertise is fragmented.  Absolutely, at least clicks, follows, impressions are blended.  Historical data is still limited.  Certainly, Old Spice and other Social Media campaigns stand out in everyone's mind.   The commercials would not be limited to You Tube or Facebook alone.  Traditional television spots would complement the campaign.  That goes back to those that have richer financial resources.

There are metrics that organizations like Google Analytics or The Yellow Pages can provide to help navigate your campaign towards online presence.  They introduce new  acronyms such as  CTR (Click Through Rate), Relevance, Quality Score, Conversion Tracking, Optimization, Keywords, CPC (Cost per Click), Ad Rank, Broad Match, Phrase Match, Hypertext Matching, CPA (Cost per Acquisition), PPC (Pay per Click),  Page Rank, and Organic ... all for good measure.   Additional questions surface:  where are the clicks coming from, what is their disposable income, where do they spend their discretionary income?
From what I understand, organizations debate where the responsibility for the domain lies.  Traditionally, it was slated under IT.  Then evolved where Marketing manages  content.   Today, it has become more complicated when research, analytics, and placement need to be factored in.   Where is the traffic going to be driven from?  Who's responsibility is that?  Social Media Community Manager surfaces yet the mandate surrounding justification for the role is challenged since  IT, Marketing, Communications, Web Masters are already in place.   Then, just when everyone may be coming around, Mobile Marketing is heralded as the next biggest, greatest thing.  Sceptics need to be reminded how iTunes has revolutionized and transformed the music industry.




Alas, at least we can agree that Social Media advertising hasn't quite hit its stride.  Especially if those that make the decisions often negatively associate Social Media under time wasting, Code of Ethics, and policing.   These executives rarely have the time to participate, never mind engage in the adventure. 

No wonder Social Media creates a world of discussion on its own.  Complex.  Certainly.  Potential.  Endless.

ONLINE POWER revisited



Advertising Boxes Out Social Media

According to an article on Media Post:  "Social networking now accounts for one of every five minutes spent online, making it the most popular online activity worldwide, according to a comprehensive new report from comScore. What’s more, it leads all content categories in the number of display ads delivered, accounting for more than 1 in 4 U.S. display ad impressions (28%). " 

My Commentary:
After spending over 10 years working with magazines, including launching a national inflight magazine for a major airline, my take why social media is a distant cousin in advertising spend is because the actual people who allocate advertising budgets are simply not involved in Social Media themselves.  

Social Media is relatively new, limited by few metrics, sceptics abound  and partial resources to quantify ROI.  From my days in magazines, justifying budget expenditures were and still are compared by readership, reach, audience, demographics and so on.  It tended to lean still towards coupons or call to action ads.   It is far easier to rationalize after someone walks in or inquires after newspaper or radios generate the response.  Marketers have had years to validate traditional advertising.
"Awareness" or "branding" tends to be left for richer marketing plans because it is difficult to substantiate.  Enter a softer economy, reduced margins, and ROI becomes more important to ascertain.
Social Media arrives at a time when measurements are crucial, difficult to determine where to focus and expertise is fragmented.  Absolutely, at least clicks, follows, impressions are blended.  Historical data is still limited.  Certainly, Old Spice and other Social Media campaigns stand out in everyone's mind.   The commercials would not be limited to You Tube or Facebook alone.  Traditional television spots would complement the campaign.  That goes back to those that have richer financial resources.

There are metrics that organizations like Google Analytics or The Yellow Pages can provide to help navigate your campaign towards online presence.  They introduce new  acronyms such as  CTR (Click Through Rate), Relevance, Quality Score, Conversion Tracking, Optimization, Keywords, CPC (Cost per Click), Ad Rank, Broad Match, Phrase Match, Hypertext Matching, CPA (Cost per Acquisition), PPC (Pay per Click),  Page Rank, and Organic ... all for good measure.   Additional questions surface:  where are the clicks coming from, what is their disposable income, where do they spend their discretionary income?
From what I understand, organizations debate where the responsibility for the domain lies.  Traditionally, it was slated under IT.  Then evolved where Marketing manages  content.   Today, it has become more complicated when research, analytics, and placement need to be factored in.   Where is the traffic going to be driven from?  Who's responsibility is that?  Social Media Community Manager surfaces yet the mandate surrounding justification for the role is challenged since  IT, Marketing, Communications, Web Masters are already in place.   Then, just when everyone may be coming around, Mobile Marketing is heralded as the next biggest, greatest thing.  Sceptics need to be reminded how iTunes has revolutionized and transformed the music industry.




Alas, at least we can agree that Social Media advertising hasn't quite hit its stride.  Especially if those that make the decisions often negatively associate Social Media under time wasting, Code of Ethics, and policing.   These executives rarely have the time to participate, never mind engage in the adventure. 

No wonder Social Media creates a world of discussion on its own.  Complex.  Certainly.  Potential.  Endless.



I "GET IT" GOOGLE #brilliant technological call ::; a giant leap forward in sharing their knowledge of the data they have, to tell its stories






optioneerJM.YouTube.channel



Have a listen along with me, 
headphones on, to the music of the dance behind Google, who has taken its time to assess me, determine if I represent the vibe of the tribe that they want to target, the largest TARGET MARKET:

The push from the BABY BOOMERS on the one side, growth measurements shoved back from their MILLENNIAL children the YUPPIES, the tribe I closely align myself to be under, are being squeezed from the other side.   

I love numbers, I love music.



https://music.youtube.com/watch?v=5ot4a4aW_js&list=RDMMOextk-If8HQ





I get it Google.
I
GET
IT!



Factually or fantasy?


I've got goosebumps now.   Google is definitely progressively expanding its list of services.

Hey, not bad eh?

Canadian-ese expressors of opinions that resonate with a really progressive, cool tribe.

A tribe of bold 
VISIONARIES
who really
 GET IT

use social media as a

 positive vibe

yes, you think it gets busy as you 

organically

build your on tribe.

WHERE "it" all starts with:

  what is your online 

brand?  

______________________________________





Do you even register if someone other than you does a search of you?

I started a long time ago.  When I wrote about going all in on GOOGLE, the reason why I had chosen to GO ALL IN with Google, even though I'd observed such an explosion of APPLE obsession, that the Yuppy group had identified.


MOST Yuppies will eventually get paid to lend their vibe and become selected by them as you share with your online crew, believers of your unique brand.

I GET IT "GOOGLE" 

They created their mark, studied it, dissected it, and went

 "ALL IN"

On me.
The right vibe that appeals to two large demographic numbers -- Baby Boomers & Yuppies, 
the go to place for advice for the Millennial tribe
children mostly of the biggest bubble, the Yuppy generation of visionaries and leaders.

Where am I going with this?

I alluded to this in a QUORA.COM response I gave that imploded on

www.optioneerjm.com 

when I placed all my eggs in that one basket:  my website that is distinguishable, yet unique all ABOUT ME.  (I recommend that you set up a website under the ABOUT ME: umbrella that acts as a central channel to all your social media profiles are represented, with links that can take view directly to that blog, Facebook Page, Instagram account, and so on.

Now, I speculated what was going to happen with Google when I started freaking out when I heard that Google was pulling out of its Google Plus G+ social media platforms.


Knowing better than react to rumor before fact, I panic'd:



It was said by somebody, somewhere, that:

lies are already 3/4 way around the world before the truth even begins to respond. " ~Unknown


GOOGLE?  Have you identified me as to having a loyal following of readers, supporters, sharers weight by authenticity of followers. (Non spammers and true voices)?


One can lean towards suspicion when all of the sudden they have a surge in numbers.  

What you cannot
MEASURE
you cannot
MANAGE

~Unknown
______________________________



TWITTER:  Was just starting to show me the numbers they were producing the results that I was consistently consistent message of helping others go beyond average to remarkable.




WORD PRESS:  Asked me whether I was using SEO services.  Why?  Because they were so impressed where I've been rising steadily in the online world.  They've been pushing things at me to try for my blog because I finally went web as an identity, like settling with where I wanted to be, what I wanted to be known for:  as that was being proven by a steady expansion of loyal followers.




A DEVELOPED TRIBE OF LOYAL collaborators who nod and cheerlead + some of the early adopters of social media.



REALLY, finally being rewarded for being the original hipsters of the 1980s, an original style with survival scars, escaping in bliss, creating an authentic voice.


I wrote a week and a half ago, when I've wrote about a question I had been asked at a job interview with an executive CEO who I really wanted to be hired by:  he asked me, after noting the numbers:  "that having over 20,000 Twitter" followers is an impressive social media presence.



I followed up with enthusiasm which I know demonstrates whether there was a spark of interest on my side.  I was promised to hear back in two weeks, and I've just hit week one!  

A week later, I am still pondering ideas on how I could bring value should the opportunity presents itself, faith that my birthday being this week featured with my youngest daughter flying in.


[I hope you are listening along to my channel that I am listening to now.  

A channel that GOOGLE handed to me.  OF COURSE, I put the headphones on and turned the volume up:  how did they know that flavor of music?  


No wonder, when we've been handing that data to APPLE for the past how many decades?


 Going on 40 years, pleasure to the Yuppies as they sailed through their years:



How is Google going

 all in with me?

__________________________



Likely, because my brand "optioneerJM' was the best instinctive move I made when I began on social media, creating a voice online, 2010, as an identity rather than a name.  At times, I questioned the wisdom as I saw my first and last name sidelined because someone else beat me to the snap  or click.

A tribe is a group of cheerleaders that you funnel to share spotlight with and for each other into a base who rely on your quotes, blogs, following, demographic & psycho-graphic a vibrant and firm voice of the early adopters and risk takers and believers.


BELIEVERS: 

if you love what you do,

you will likely become great at it.

~@optioneerJM

Jeannette Marshall 

___________________________ 



AS LONG AS YOU COMMIT to assessing whether you are the best version of yourself?

I CAN QUITE PAINFULLY say I am.

How do I KNOW?

My faith and hope is being tested.
My true self trying hard not to be ignored, shoved aside or silenced.

We try to stay calm and cool online.

That's the type of respect we give our followers.  Knowing that in the vast super globe of the internet world, we haven't even tipped the iceberg on the influence about to unfold.

INFLUENCE is a combination of reach and audience.


QUALITY in what we love and love to help promote.




DEDICATED more to reputation in the long run which will be ever lasting your best currency: your online identity, established by your words, your shares, your blogs, your posts, your channels, music, your playlists.




PRIVACY is becoming dicier and dicier.  Where does the content of the information have value?  If you can create really good content, using the skills, which are matchless to your ideas.




WORKING ON A DREAM 

was the song that just came on -- love that song by Bruce Springsteen:  if I had to admit, it is a toss up for this song and Freddie Mercury & Queens song.


I WANNA BREAK FREE



I have commented on YouTube - on the Bruce Springsteen site, admitting my crush, somewhat.  Back in the day.  And yes, me tweeting at him:  @BruceSpringsteen -- on Twitter.

(I think I had a like to my comment by THE BOSS on YOU TUBE:  I'm going to have to fact check to avoid fantasy and factual at odds)


I was that office corporate sales girl and he was the soft,rough voice that was just so crush-worthy.
Then the song where he grabbed a very cute young Courtney Cox onto the stage to dance with HIM in the Dancing in the Dark.
  

"If you didn't have that vision of supplanting Courtney Cox and giving @BruceSpringsteen a run for his money, you weren't a YUPPY!"

~ @optioneerJM
Jeannette Marshall
________________________________


I just know how I think.
I know who I've worked for,
who was great,
and who were horrible.

I've never used social media as a means to serve myself, first.  That has been my discipline and goal back when I began blogging:


GIGGLE:  My first blog was my VISION:  I will have to insert it and the date here.  (SIDE NOTE:  My vision is to have a virtual assistant, someone who can do the fact-checking and proofread my blog and insert links)--


"If you write it down

 it begins a plan,

 if you share that plan,

 it becomes a completed 

project.
~ @optioneerJM
Jeannette Marshall

_______________________________


So as I've gone on in with my optioneerJM blog with BlogSpot, a Google Service (free like GMail), who became my email server as well.


I noticed the tremors that had yet to be felt.  

The battle of the brands.

Who really is the best?
* APPLE?
* MicroSOFT?
* GOOGLE?
* FACEBOOK?

I think the longer I've been a loyal Google user, they like what I have looked for, the information I used, how I used it, and where, and who was clicking on it.


That's the CLICK TRUTH


Those who have experimented
and been authentic, 
forming a loyal crew 
and tribe as a unique 
VOICE.

~ @optioneerJM
 Jeannette Marshall

_______________________________

A BRAND will have new meaning.
It will not be about what marketing wants us to think.
It will be the identity the online public has assigned to it.

THATS what MATTERS:  
your currency becomes 
your words.

KEEP SHYING AWAY 
from jumping in
hiding behind PRIVACY
excuses when maybe
they haven't liked 
what they've done and
don't want the truth to emerge.

JUST KEEP WATCHING POLITICS
study the numbers.

FIGURE OUT the story being told.


WAS THE WINNER because he/she was what the majority needed to hear?

WAS THE LOSER a failure because they tried a unique approach that just doesn't resonate at that time.

YOU CAN'T JUDGE what you haven't known or experienced.

IF YOU RISK your reputation and online brand for what you believe people want, then you're back to being all in.

Hey, it's not a bad thing:  GOOGLE has put together an extraordinary music playlist.  I pressed play while I was waiting for APPLE's website to redeem a smart card.  

The vibe with my tribe



Have a listen while you read.
https://music.youtube.com/watch?v=CWQ83U9_9YU&list=RDMMOextk-If8HQ


Jump on over to www.optioneerjm.COM /website:  Wordpress power



www.optioneerJM.com