"True friendship consists not in the multitude of friends, but in their worth and value." ~ Ben Jonson
In a bold statement, Gartner told us that “By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users http://www.gartner.com/it/page.jsp?id=1293114 The article goes on to say: “The rigid distinction between e-mail and social networks will erode. E-mail will take on many social attributes, such as contact brokering while social networks will develop richer e-mail capabilities,” said Matt Cain, research vice president at Gartner”
Tackle social media or networking the same way you would attending a business luncheon, conference or client open house. Don’t think of it as having to have an “elevator pitch”. Nor do you have to worry about having business cards on hand, can save the parking fees and wear whatever. The beauty of it is you control when, who and how you interact with others. Social media can be taught. You can make it an enjoyable, rewarding adventure. In the past number of weeks I have asked a colleague who has asked for advice to join Linked In. His response was: “I don’t do Facebook or Twitter or any of that ‘stuff’ “ Like it is bad or unprofessional.
That takes me back to last spring when I had confided to a friend and past colleague that I was contemplating what direction I thought my career should take. She recommended that I get on “Linked In”. Oftentimes, like most of us, we’re not receptive to trying something new unless we have a logical reason or curiousity. How little did I know that it would leap me into the world of social media. A journey that fosters my thirst for knowledge.
You miss 100% of the shots you don't take ~ Wayne Gretzky
2. A Blog to capture innovative thoughts
4. Experiment with other branches like Twitter, Facebook
5. Discover whether or not I can create an online presence
6. Learn from the experts
Blogging is a virtual phenomena. You can voice your opinion on whatever suits you. Or, you can establish your expertise on a particular topic. The options are endless. What you set your goals to be for a Blog are individual choice. Who reads it, what you say, how it is measured, however, is within your control. My first introduction to the term Blogging was by my daughter who was 16 at the time. She used it as a means to journal. To this day, I haven’t sought it out, waiting for her invitation to read it when she wants me to enter that world.
As an active member of Linked In, I really embraced discussions. From there, I was asked if I had a Blog. I embarked on a Blog to 1) expand/share the popular responses from the discussions, 2) use it as a vehicle to experiment with Social Media, and 3) see if my philosophy on sales based on real success would be of interest to others. It has been and continues to be a wonderful learning platform.
In and around the time I started to Blog, I was invited to take a Google Analytics certification course offered by one of their partners at no cost. I was warned that there were many who were actively involved in SEO who hadn’t passed the 75% minimum pass mark. I love a challenge but I had also developed a curiosity from Linked In and from Blogging – was what I was saying having any traction?