Showing posts with label Reputation. Show all posts
Showing posts with label Reputation. Show all posts

FOCUS on building a tribe online on all social media, not merely a following


#CalgaryBlogger
(c) Jeannette Marshall
 @optioneerJM on Instagram
@postingfromedge on Twitter
Original ART
#aPaintingFool hashtag capturing posts


FOCUS is the arrow that
shoots you to the moon!

Tackle one day at a time,
one task a day, scoped out,
scaled, cost analysis,
homework done.

THAT FOCUS can make or break you
trying to juggle too many priorities at once It is 100% contributor of any ONE downfall or failure.

Whether it is a personal life speed bump ~something that takes you out to left field, completely takes you off your game.

Or a slap in the ass from the making of income to support yourself, your family and significant others.  

It could be at FULL WARP speed coming right at you and even Captain Kirk or Mr. Spock could avert disaster from.

Watching a family member go through the struggles of survival, chronic pain tempered with oxicotin medication that evolved into dependency, then frozen so they turned to "street drugs" to soften the excruciating pain and diabetes side effects.

They ended up dying in the care of a medical facility in B.C. whose medical team had written off as an addict.  Not receiving the same care as what society deems acceptable.

Everything kept coming at em:  financial struggles where things became sources of money, compounded by multiple health infliction that were increasingly attacking mental wellness.

"WORRY stems from the lack of focus."
~ Jeannette Marshall
#CalgaryBlogger
#QUOTE

EVERYONE struggles to COPE
Nobody gets a pass.

One woman's agony is another person's mother or sister.

A new job, nerves, insecurity, lack of confidence from it taking years to find employment.  ~It's just another struggle someone else is trying to conquer.

WHEN YOU do too much at once
Something is going to cave.  No one is Wonder Woman or Superman or lives in a bat cave with extraordinary wealth.

For every PROBLEM there's a SOLUTION
How you tackle it is dependent on FOCUS.  Getting out the paper, with a pencil and drawing it out.  What is in front of you?  What is preventing you from realizing your dreams?

You can't get without steps
Identical to pigs can't fly.
You have to break it down.
Once you see what is in front of you:  it could be three columns or two.
You have to be able to break it down by steps, you can't leap over tall buildings, nor can you get to the final finish with that.

Let's keep it to three to maximize formula

COLUMN A ; PLAN A;  PLAN B
For example:  Accept new job
PROs and CONs on scale of 1-10, 10 best
Financial implications:  Income -expenses less> living costs (mortgage/rent+utilities
+phone/cell) = leftover for gas, smokes, drinks, groceries

OR, you can define COLUMN A and B to be simply on financial metrics

Then you start to focus on one item at a time.  What step allows you to move to the next step towards the final accomplishment?

IF it is a new job, use my "30-60-90 day Plan" to map it out so that you can hit the day running.  BONUS if you hand it to your boss before you're even hired - showing you can break it down to steps and timelines.

Just starting this off, you will discover how much you have been scrambling to accomplishment way too many things at once.  Naively thinking that you can finish in all quick swoop, while distractions from the other important matters that are falling behind too.

By setting a FOCUS, you can teach yourself discipline.  You force yourself to realize that in order to get this over with, you have things you may not want to do, perhaps someone can give you advice?  

Sidebars and unfocused activities, deviate from finishing anything, missing deadlines, mentally scattered.  It can give the impression that you are indecisive or a stumbling buffoon when you are anything but.

I see people who are in leadership who can be like this.  It is from the inability to divide and conquer tasks.

When you start to draw the plans out, follow the steps, adding new steps you discover on the quest, adjust timelines, deduct costs or delays.

That is really no different that what a Project Manager does:  

1)  Determine the project scope:  What the completed result will be, what is required to finish it, who will be required to work on it, how the decision making process works, what the budget is, how overruns on costs will be reported?  Who and how will third party resources be determined and/or accounted for by cost or by delays or time improvements.

In this, you are drawing out what your focus should be based on what the pros and cons dictated should be the highest priority.  The more honest and detailed you are, the easier it is going to assess and debrief on how it went.

This is discipline.

That is focus.
















Get all your ducks in a row: ONLINE SHOPPING




I'm not exactly a beginner online shopper, but I'm a buyer or customer offline.  Like any new restaurant you want to try, you are apprehensive about trying something new.  Online shopping is kind of like that.  One's age and comfort with computers and navigating online are far outweighed by safety, security, privacy or hacking being a real threat.

I set up Pay Pal to be on my blogs so that maybe a few souls who have read my blogs, extrapolated some value, may want to donate a few bucks or even $1 to compensate for the value of what you read.  Unfortunately, some place I've never heard of had taken $15 from me.  Not very convincing as a hesitant first step you reckon, eh?





Online buying is a patient affair isn't it?  Many companies hitch up their website and start selling way too soon.  Long before they're ready or have process or infrastructure in place.

Fortunately, unlike a store, you don't have to be concerned with whether the owner or manager has to come to the front to see you because the likelihood of you telling that person that you will never go there again, will tell all those willing to listen about the shoddy service.  A public relations nightmare.  So you may get a coupon for 10% off your next visit (to guarantee you will revisit ... or maybe not with only 10 percent off).




We're not buyers or shoppers really anymore.  We are consumers.  How apt that is, no longer customers.  Yet all the brands clamoring and competing online are trying to get that magic reaction hit, when keeping up with demand and managing growth becomes a very large accomplishment to achieve.

Remember, your earliest customers, or consumers or buyers or whatever it is you call them, they are your first critics.  Pay attention to them.  They are helping you get better.  [ find quote from Bill Gates on customers to insert here ]

Here's an annoying experience recently from somewhere I've shopped before.


* * * 
I N T E R A C T I O N
* * *

The security answer is the order number.  Should I re-order again?

I entered a 30% coupon code of "samsbirthday" or something like that which was a pop up when I logged on.  Unfortunately, when I entered it on my cart page, I received an error message that "the coupon had expired".  

I can be your customer service thermometer if you would like.  Sharing customer experience and how you are doing from my perspective or what went wrong.

That would be worth the same as any affiliate discount.   Whoever manages your social media Twitter account is sluggish.  That is usually a sign of someone who is hungover or too busy with their smart phone.  

Now is the time to get your act together.  Make your mistakes.  Iron the kinks out of the system.  Put customer service advocacy your most important goal.  Create a culture that because you genuinely like the people you work with, you don't want to let them down, you step up to do more of your share.  That resonates with the customers they serve.  Without customers, you have no business which equates to less for people to do, followed by less people required to do what is declining.    

Start a recognition program:  my most favorite was getting a plastic OSCAR statue where we started the first day of the week, Monday, at 9 am huddle with someone holding the KUDOS trophy, telling the group what spectacular or thoughtful thing one of its members did the week before.  How they helped the team achieve some pretty big goals, their part in it, but more of how they did more than what they had been asked.  Then the significant emblem of team work and respect is displayed where they work for that week.

Sincerely, 

Jeannette



The interview police: how are you treating those being interviewed?


"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently." ~Warren Buffet
There are so many great websites, blogs, articles, books out there that capture the interest of job hunters or career seekers. You are given advice on your resume, your attitude and how to behave at the interview.
Yet while there are so many of these sites that offer candidates advice, where are the interview police? Well, I guess between Google searches, Linked In and other sources, one can easily find out a lot about a prospective employer. Distaste can be quick and immediate if one has a poor interview experience. That being that the interview was unprofessional, disrespectful and disengaged.
"If you take care of your employees they will take care of your customers and your business will take care of itself." ~ J. W. Marriott
How many companies assess what they are doing within their hiring practices and how they may be treating prospective employees. That is likely a major oversight that will only be rectified when the job market switches positions: from a buyers market perspective of employee recruiting to a sellers market from those seeking employment.
What are organizations doing to ensure that they are living values when presenting themselves to the outside world in favorable light? Of course, we get that advertising is a customization geared by marketing that can be skewed to give the impression that they have their act together.
However, what if the person representing your company is interviewing a prospective employee to join your company .... do you have metrics to track their record: hiring success as in placing people within the organization that become key producers and are promoted quickly? How many are let go within 3 months or quit within the first year or two: a drain on resources and finances.
I worked for an organization where the Code of Conduct was weak. There was a key manager who began an affair with a sales guy who had just had a baby, while his then-wife was suffering from postpartum depression which I can only imagine grew immensely upon discovering her husband cheating on her with a manager. 
No, they weren't direct reports. Yet one was a manager while the other was not, receiving direct benefit from the relationships by increased and highly leveraged sales opportunities. You sense a conflict of interest? 
There is the saying my grandmother often used: "cut off your nose to spite your face"..... that same manager had some other issues, the turnover under that area was constant. Bleeding the company dry as far as resources by constantly back filling positions, placing enormous pressure on the hard workers who remained. Taxing them so much that they end up leaving and then the organization was stuck with mediocre personnel or really disgruntled employees. 
The manager was a long serving member of the organization's management team. Attractive, with a witty sense of humor when the boss was around. A knife handy and ever-ready to stab others in the back when not. Surprised at the turn over?
The question was never asked: why is it that one manager can hire people who become key contributors while another has constant turnover? 
Another easy way would be to sit in on an interview with that manager. How are they communicating the key values of the organization? Are they sitting across from the applicant with a stapled questionnaire, mechanical and impersonal? Easily forgetting that the interviewer is representing the company. What impression are they giving?
I heard about a week or so ago that the joblessness is going to start improving in 2017. Interesting. I'm not sure if it will be as robust as it was around our town 10 years ago: where referral bonuses were common and finding any employee was a challenge, never mind a great one. 
"Train people well enough so they can leave. Treat them well enough so they don't want to." ~Richard Branson
Employees are the biggest advertisers of a company's brand: what do yours say about your company? Take it a step further, how do you treat your employees? Internal feedback doesn't seem to get much reaction because co-managers have each other's backs. Is a disruptive employee a trouble maker or a change maker? That can be defined by the strength of the leadership in the channel of command. 
Clean up seems to always be in the employee area.  Numbers save money. How can turnover not? It also seems counterproductive if you have someone who is interviewing, hiring people that are just recycled and spit out.  If companies think it is easy to search a candidate's background on ethical and behavioral attitudes, it should be obvious these days that so it is to search a company. It is increasingly readily available for employees to check out employers. There are sites that allow employees to grade their company, its executives, its management, reflect on how they treat their personnel, how well do they communicate or do they offer opportunities for advancement? There is always an area for comments. 
Comments and feedback are not solely isolated to past employees. It is open and public facing. Candidates are able to communicate on how they were made to feel during the interview process. How professional was it? How welcome were they made to feel? 
Some interviews are like inquisitions. Where the interviewee feels that they are being trapped or pushed to trip up. 
Ah the power of the interviewer .... can you take being made to feel minor, unimportant? IF you can, then you may just be able to fit in this company.
Other interviewers deem it their job to give feedback on the candidates resume, how it is laid out, ease to read. Like a foreshadowing that as an employee, you will have to have a strong armor and self-confidence against all the "constructive" feedback that could be demeaning or demotivating.
Yet GREAT interviewers do find valuable hires. Those new stars also make the hiring person look good. How do companies reward that? I haven't heard much of those types of metrics. Why not?
On smartphones: those tools of efficiency can be swords of disrespect
You may have someone in an important position facing the public.  Is the interviewer friendly, professional, using manners? Or do they give the impression that it is an unnecessary evil because they've already made up their minds to hire buddy from around the corner or something like that? How many people who have gone for interviews where the interviewer is rudely, unapologetically late or jumping up in the middle to take a call or respond to an email or text message? On smartphones: those tools of efficiency can be swords of disrespect::... that may depend on your culture.
Don't let your company fall into the deep trap of the pit of disreputable hiring practices. Ensure that whomever is in a position of hiring is also promoting your company. How professional, or lack of professionalism, can negatively impact your brand.
When the jobless market improves and career seekers fall back into the driver's seat, are you making it easier for your company or harder? 
That's where my grandmother's saying comes in: are your team members cutting off their nose to spite their face? Are they ruining the opportunity for your organization to attract valuable candidates?
Try not to wait until the job market does reverse itself. Try not to be one of those organizations who have to pay for referrals because your behavior, or the behavior of those interviewing others is sub par. 
"It doesn't make sense to hire smart people and then tell them what to do; we hire smart people so they can tell us what to do." ~Steve Jobbs
Don't get caught up in not making good on promises or not recognizing those that are making you look good. 
Case in point: a 27 year old young man who works for a major corporations, been with them for 9 years, adored by clients and is still only paid $12.25 per hour.  Is that organization delusional by thinking that it won't catch up with them eventually? 
How you treat prospective employees in your hiring practice may be an indication on how they will be treated as an employee. That can discourage the top performers and high achievers from even considering your company, withdraw from applying.
Instead of employee feedback, performance review forms and hiring questionnaires, why not have an anonymous interview feedback to candidates within only a few hours of an interview, that is unrelated to being hired or job offer a check box to take into account?
An interviewer's behavior should be identical whether they are having a one-on-one meeting with the CEO of your company or interviewing a prospective employee. It should be interchangeable and seamless, indistinguishable from one to the other. Its importance significant and treated the same.
Respect and manners at minimum should reflect appreciation for the candidates' time, nerves and preparedness. It would communicate the same values with which they would be treated as an employee. Seriously and important.
"You can't build a reputation on what you are going to do." ~Henry Ford
Your company's reputation can fluctuate by shareholders value or perceived value. How it treats its employees or candidates should be important enough to consider.

a stats ATTACK !!!

You can't hardly call yourself a "social media enthusiast" if you don't know how to get into the "stats ATTACK".  

A stats ATTACK is when you start caring about how many likes, retweets, shares you get.  Actually, paying attention to what seems to appeal to people who follow you.  Then carefully observe how they handle themselves:


  • classy
  • informative
  • intellectual
  • stylish
  • branded
  • poise

If you're a gal, I am going to suggest you go with a pink and black theme.  Those are the two colors that mean feminine yet strong.    In fact, after I'm done this blog commentary, I am going to redesign my optioneerJM blog.  Use those colors, have graphics that compliment this new energy.  That is so exciting!!

Then, I will go jump over to MeanderingsABOUT to update to my new colors, like a logo or an illustration, except just with a color combination that can immediately identify me in a flash.  Vibrant colors that at one point seem to crash then bounce off each other causing vibrations.  Notifications.  Identifications.  Notoreity.  






Experiential Evidence
I did an experiment tonight.  As you all know.  For the past two years, I have used this blog as an experiment.  Of sorts.  To test crazy ideas (remember seeing if I could tempt anyone to buy my social media personality for a fee, by bid process only.  Which I will send out the offer again.  NOW.  If you want to buy a ready made up, 72% KLOUT SCORE, Top 1% KRED, 18,000 followers on TWITTER, 500 of the finestly cultivated group of followers, supporters and exhillirators in knowledge, authority on all subject matters related to relationship selling, social media community creation, cultured CONTENT curators (think imagery, artistry, sculptures, greenery, elegant interiors, motivating quotes with awe-inspiring graphics, fonts, everything together.   If you want to buy this name for your own social media blitz, it's for sale.  optioneerJM is a pretty ambiguous name that could be adopted for a clever, a cause, a choice,  campaign or cosmic reach of the universe.  A brand that doesn't promote hate, violence, greed, or fame.  Where only the people decide what is the #bestofeverything simply by promoting, adopting and using this hashtag everywhere, so one of my other experiments is to test whether if one were to promote one #hashtag called #bestofeverything on every social media giant or platform, would it hook together to rise to the top search on google, register on Facebook, and be on everyone's moments on Twitter.  Why not have a trending hashtag that is voted on the people, where no machines or automation can steer the results, where only the top of the best of the best of #everything dominate the peak.  




Collaboration Nation
So the experiment is whether this group that was included in this Facebook post would notice, come read this blog, or jump on the bandwagon of fun.  Learning together, collaborating together, and determining the outcome of this experiment.  I can report on findings as I start to track and check to see what people are liking these days.  Kind of an ad hoc experiment within the experiment:: what are people really paying attention to across all the viral campaigns.

Fan Favorites
The people I like the most are the most personable.  They may touch on some mighty influencial fan favorites, but those fan favorites are not in this group.  Because they either didn't respond to me as much as others.  

Favorite picture of the month, if not year. Breathtaking, haunting, with just a hint of the red faded, enveloped into the rust. Thank you immensely Tim Fargo for sharing this brilliant image. Unfortunately, the artist photographer who created it is faded on the left and should have greater acclaim and recognition. Try this: Send it out as a tweet: " #bestofeverything photography artist @________(the name) OptioneerJM @optioneerJM #RT with the image attached. Then, share on your own Facebook Post with the same paragraph with image, sharing with all of your followers. If I'm not mistaken, this group will rise in KLOUT + KRED + PEERINDEX +Quora influence metrics, because I have hand picked some very under recognized social media and personality plus WHIZ peers. We're not an actor, creative, musician, media personality, professionals. We're professional creatively minded and musically in tuned group of personalities. Sharing inspirational images, quotes, thoughts, leadership, humanitarian, creative, beautiful messages, wisdom, writing, tweets, posts, bios.



#bestofeverything TWITTER #bestofeverything FACEBOOK #bestofeverything G+



Testing, testing ... one, two three
I want to firstly test who responds the quickest, what they respond to, and whether they actually read my post and follow the instructions:  to follow/friend all the "FRIENDS" I've included on the list.  Then reshare it (because when you add someone and follow it immediately with a #RT or share of something they've posted or you include their name, you've increased the likelihood of about 90% that they will follow you back, but not only that, pay attention to what you post.  Not merely a flittering registration among the clutter of a lot of pots and pans, drums or thimbles fall into the background with their noise.  Then the group will create posts, including @optioneerJM and #bestofeverything adopted as their own approval stamp.








Favorite picture of the month, if not year. Breathtaking, haunting, with just a hint of the red faded, enveloped into the rust. Thank you immensely Tim Fargo for sharing this brilliant image. Unfortunately, the artist photographer who created it is faded on the left and should have greater acclaim and recognition. Try this: Send it out as a tweet: " #bestofeverything photography artist @________(the name) OptioneerJM @optioneerJM #RT with the image attached. Then, share on your own Facebook Post with the same paragraph with image, sharing with all of your followers. If I'm not mistaken, this group will rise in KLOUT + KRED + PEERINDEX +Quora influence metrics, because I have hand picked some very under recognized social media and personality plus WHIZ peers. We're not an actor, creative, musician, media personality, professionals. We're professional creatively minded and musically in tuned group of personalities. Sharing inspirational images, quotes, thoughts, leadership, humanitarian, creative, beautiful messages, wisdom, writing, tweets, posts, bios.





FANTASTICO!! Love this quote don't you? 

Shared by one of my FAVORITE facebook 

poster boy -- Mott Marvin Kornicki. Not sure if he

 is for the ladies with his resonating quotes, cool 

*stuff* :: or the guys with his Miami beat on social

 media :: check him out. Add him, fan him. 

Superb guy. How can't you adore him with a 

quote like this? (Follow each other on this list as

 you all come highly recommended by be to 

follow each other. You will notice that they are 

vibrant over achievers who I affectionately deem

 *Mental Energists* on

MEANDERINGSabout ..... 



If you do follow everyone on this list. 

Please ‪#‎RT‬ on Twitter including 

OptioneerJM or Jeannette Marshall 

 @optioneerjm


Twitter's FollowFriday Ranking 






I apologize if  

I included you and you haven't experienced the 

fierce force of connecting with really smart 

people. They are also extremely talented on

 social networking, standing out on top of heaps

weaker fame measurement of TV, Movies,

 Radio, the Media en masse :: people who are 

brilliant and stand out, catch this wave, and take

 it for a wile ride. If you add all these people, then

 share this post, adding comments as who you

 think the best of the best is by traits, character,

 humanity, humor, spiritual, wise, intellect are 

standing at the cliff reading to be pushed off by 

old age. Some jump early, most go with the 

masse, but there are a few hanging off the cliff,

 fighting the need to lose grip and fall down, 

keeping their young, energetic spirit alive with

 attitude.






Now, it is finally time to get off this writing and 

get on to creating.  So much love and adoration.


xo Jeannette