Your best assets are your people. If that is not the case, you're doomed.

My own art:  Jeannette Marshall (c) optioneerjm 
Organizations better be ramped up for the Millennial culture that is swarming into all the best workplaces.  There is a lot of razzle dazzle that you need to have embedded into the culture if you are filling the front lines with them.

Roaring and snapping at the heels are the Z generation, chomping at the bit for the Millennials, just like we were with the Baby Boomers.

As a lot of the best, oldest, long term employees are beyond "Freedom 55" in both career success, perks, great stock investments by company matching growth.

Take for instance tonight with my 25 y/o Millennial daughter who has blessed me with her presence these past few months.




QUALITY: the secret sauce of social media


The following blog was first posted on LINKED IN before being pasted here:


QUALITY: the secret sauce of social media

Jeannette Marshall
Status is online

Jeannette Marshall

DIGITAL MARKETER: Creative Enthusiast, Imagineer, Marketer, Sales Pro, Publisher & create art (c) Jeannette Marshall


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Before you get all worked up, start thinking madly, that you need to get on to social media yourself.
Before you panic and put up stupid pictures of yourself in a SUIT > you are NOT your job on social media, you are you.
Before you say nothing and by definition, nothing happens. Giving it up, snarling that it's a waste of time. Only people without jobs, have nothing to do all day, or get paid to be stupid online can be online.
Before you go all crazy about so many narcissistic well-known personalities online. Thinking that you don't know the world to know what you think by TWEETING it or SHARE what you eat on INSTAGRAM.
Before you go all narcissistic online. People who blab about what they are thinking are more than a minuscule of whom the worlds' audience pays attention to.
Before you stop jumping on board. People are getting ahead of the game, taking charge of their online name. Yes, some develop a following.
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Most people categorize and lump in their online reputation with their career, life, morals, belief in person presence. An inability to see how one is more powerful than the other?
What people see about you online is what is perceived. What is perceived quickly catapults into reputation which is presented online.
What I'm saying is there is a little bit of secret sauce. That is your tribe: a group of followers whom exchange connections across all the platforms out there: blending Linked In career platform with Twitter news to sharing Pinterest to communicating Facebook to visualizing on Instagram.
The more, the better, the advised.
You may sternly be rigid and not very personable. People could find you intimidating because you never crack a smile. Yet your fellow frat boys know how outrageous your humor can be. Use that whit and humor that David Letterman perfected in his conversational style. Emulate that in your own style. Put out your opinions. Test your theories.
Your style and reputation will evolve. Bill & Melinda Gates are transforming philanthropy crossed over from technology which has only one or two objectives: helping eradicate immunity globally; Bill Gore is forever immortalized by "THE INCONVENIENT TRUTH" thanks mostly to social media. Those who care about the world have had this vibe for 10 years or more while it was all in its formative young years.
Those who are interested in technology form a unit that I call a tribe. They gravitate towards each other, sometimes do to the algorithm tango that some sites actually have and promote. The wise take the hint and follow some, even if not all. You know you're fine tuning their numbers so that it is just what you want.
Don't be a shell. Hiding behind your personal career, steering your ship in a disciplined, focused manner. Some hide behind rude behavior, in denial that it will never be uncovered.
Share what makes you feel good. Comment if it made you inspired. Share images or quotes that resonate from your soul. Quote from the Bible or Q'uran if that is your best source. Whatever that makes you smile. Smear out the faces of children to protect their identity. Ask permission when you take a smartphone snap it it may be shared.
The main thing is get out there. The world is much better. At your fingertips. Evolving your inner self. Shining in authenticity. A positive force.
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Who is the influence?



It doesn't matter whether you are an individual, an identity (music), or brand, you can carefully craft your audience based on who resonates the most with you.

Something I discovered lately:  the masters of algorithms like GOOGLE, TWITTER, LINKED IN are identifying content creators as the next big influence wave.

Maybe I had that hunch 10 years ago.  I recognized how important it was to establish an identity that could be synonymous with brand.  There was no question who was behind the brand.  It would develop a following because of integrity and authenticity.

I wrote early on, that I was putting a lot of my apples on the GOOGLE cart.  It seemed logical that the super power of information > GOOGLE SEARCH > was going to lead the pack.

If you compare that to TESLA and ELON MUSK, then we're missing the point.

The strongest voice, the most authentic voice, and the voice that resonates with the majority of people online are going to be the most powerful disruptions.

These entities are corporations with investors and shareholders that demand a return on their investment.  Fast.  No hassle.

I've watched both Facebook and Twitter evolve as they tried to drift away from a social network to becoming a viable tech stock.

The secret to longevity is going to be who lasts.

What has happened with these two startups with imposter's syndrome is they forgot the main course.

In launching any new venture, you have to be able to answer, unequivocally, succinctly, resolutely 



Who is your customer?
The ship can sail once you've anchored that

Most companies mistakenly steer the ship towards shareholders and miss the wind for their sails.

Okay, then let me ask:



Who did you have in mind when you created it?

We should all be well-versed on Steve Jobs' and Bill Gates philosophies, however, the main opportunity they uncovered was looking at who their customers were and what was available to them, and make something better, easier.

My point is that Twitter and Facebook did exactly that:  

Forgot who the customers is



The idea that resonated to allow either to grow was the adopters, users, and spreaders of word-of-mouth (still the most effective way of spreading good ... or bad news).  Social Media just trumped it up on steroids and removed barriers by beliefs, geographic location, race, culture, love interests.

As a consumer and marketing intern, it is not surprising to see the numbers.

They tell the story.

Once Facebook and Twitter tried to become corporations, they fell down the rabbit hole because they forgot who got them there to begin with.

One just has to watch not even 5 minutes of Facebook's Zuckenberg interviews in the US, and you just can't help but get the sense of a really lucky genius idea run by someone still in High School.  Someone who ignores advice or heeds wisdom from others.


The baby shoes is starting something.

The first steps is becoming an economical climate or environment with a loyal following who have trust that they have your best interests at heart.

FACEBOOK abuse of trust is a story of "how to get away with privacy infiltration".

I'm still there:  it is still one of the best homes to my loyal tribe.  I haven't cut off my nose to spite my face by deleting myself there.  I did remove the side, personal one as I wanted to focus the energy on only a few areas.

TWITTER abuse of power is a story where they are now trying to dictate who and who cannot be on their platform.  What is acceptable in their terms are not necessarily good for its users.  PURGING, SUSPENDING accounts would be an example.



ONCE users start to lose the glimmer then the answer to who the customer is becomes realized:  the users, members, audience and clicks determine the outcomes now.  What is becoming more suspect is the usual technology trick of try me, test me, but if you want this or that THAT IS better it will cost you.

That's a failed business plan
The one where shareholder price or value is where they determine the executive board's ROI return on investment of the CEO and whether they stand behind mostly him (less than 10% of executives on Fortune 500 are women).