What’s in, what’s out? 2012 Predictions

What the heck, everyone is throwing their hats into the ring by forecasting predictions for 2012, I may as well.    My predictions do have a fine line between prediction and a wish list with a twist of sarcasm.

 

 

 

 

 

 

• Visibility on Google products (Blogger, G+) will influence search results on its search engine.  That being said, Blogpost will nudge out WordPress popularity.
• Mini skirts will be consider superfluous and replaced by ultraconservative maxi length while Jennifer Aniston tresses will be replaced by pixie cuts.
• Klout rhymes with “out” as more savvy, user-sensitive influence measurement tools emerge learning from mistakes on ways to find more unique ways to attract revenue.

Advertising Boxes Out Social Media

According to an article on Media Post:  "Social networking now accounts for one of every five minutes spent online, making it the most popular online activity worldwide, according to a comprehensive new report from comScore. What’s more, it leads all content categories in the number of display ads delivered, accounting for more than 1 in 4 U.S. display ad impressions (28%). " 

My Commentary:

After spending over 10 years working with magazines, including launching a national inflight magazine for a major airline, my take why social media is a distant cousin in advertising spend is because the actual people who allocate advertising budgets are simply not involved in Social Media themselves.  

Social Media is relatively new, limited by few metrics, sceptics abound  and partial resources to quantify ROI.  From my days in magazines, justifying budget expenditures were and still are compared by readership, reach, audience, demographics and so on.  It tended to lean still towards coupons or call to action ads.   It is far easier to rationalize after someone walks in or inquires after newspaper or radios generate the response.  Marketers have had years to validate traditional advertising.

10 Reasons why Santa is a Great Leader

1)   Making a list checking it twice.

Organized, makes plans. 

2)   Now Dasher! now, Dancer! now, Prancer and Vixen! On, Comet! On, Cupid! on, on Donner and Blitzen!

Knows the team and recognizes them by name.

3)   Rudoph with your nose so bright won’t you guide my sleigh tonight.

Delegates and allow others to lead based on their expertise.