So you say you are an expert?

You call yourself an expert?

Jeannette Marshall

Business Development | Digital Marketing | Sales Leadership | Project Management

36 articles
Don't let anyone tell you that they're a specialist or "expert" without checking out what their Klout score is. It is an independent 3rd Party that monitors personalized algorithms to assess "clickability" to confirm what a following likes about what is shared. 
Klout also evaluates what topics are aligned with you. If you are lucky, they will also show what areas others consider you an expert on. It can evolve based on what you share (i.e. for a while, I was considered an expert on Calgary, my home town). defines your score out of 100 to determine where you land among the clutter of zillions of other personal brands world wide. [ YES, among the "realDonaldTrump" ]. See TWOPCHARTS image below on who reigns supreme on Twitter .... for now. It evolves quickly and indicates what social media storm is brewing.
I've used Klout as part of reporting when I helped a leading sales author [ best-selling on AMAZON ] launch his social media efforts. It identified where he was when we got started [ 17% ] and where he sat after 3 months of launching/increasing his online profiles and brand recognition via Klout [ 32% ].
If you are flogging yourself as an expert on something, it would help to determine what others consider your expertise on: what topics you share that interest the majority?
There are other sites that monitor your influence and help to track progress. Like golf, focus on your own score. If you are competing, writing or a brand in a specific area, ensure that you are considered a topic expert in that area.
Alternatively, if you want to be known as an expert, you can always look up who you admire or consider to be one to see how you compare. Likewise, if you are hiring someone who says they are an expert on something, you can check them out for free.
Similar to Klout, KRED authenticates your influence by assigning a score - where you sit as far as influence out of 1000 and Outreach out of 12.
Both Klout and KRED create badges for your blog or website that fluctuates and updates frequently. They also allow you to vote on other brands or personalities that you endorse as having expertise. Endorsements are a nice form of recognition towards others who have helped you by allowing you to share what area of expertise you think they may have based on the topics that you find valuable.
It is easy to sign up: you can authorize by linking either Twitter or Facebook profiles. Since my following on Twitter is more active and larger, I tend to go with that. However, looking at my blog numbers, it shows that my Facebook friends are more actively engaged with what I post.
Quality matters over followers ~ how clickable is your content?
In the world of social media, engagement is what matters, not necessarily the number of followers but the consistency by which people click. Engagement is really about responsiveness. Most brands fall into the habit of posting information relating to themselves, their promotions or contests. Acknowledgement goes a far greater distance when you reply to posts/shares/tweets directly. If someone is advocating for you, it is REALLY important that at minimum you thank them. Again, many brands fall into the trap of posting but not responding. Likely because of constraints on what they authorize or limit responses.
The lesson in all this is that if you think social media is just about posting your own "stuff" you may be misguided. I've seen tech companies announce outages and directly respond to inquiries ... they are more unique than the average, smart enough to know how to interact with users, customers. My guess is that some brands are more diligent with whom they assign the responsibility to.

Another measurement service:

TWOPCHARTS gives you a lot of information by just looking up a user profile to show the top tweets, top mentions, top of anything (note the average Twopscore is 7.01 where mine is 9.67).
Like most anything else: results matter. Likewise, numbers can tell a story. Deciphering data is a calling. Monitoring your brand online is a responsibility.
Use the tools available that underscore and showcase your influence before you assume bragging rights!
Your online reputation is your personal responsibility. Monitoring it bespeaks wisdom and social media savvy.

Stray the course

"Stray the course every once in a while.  Be innovative and a creative thinker."
~Jeannette Marshall

It has occurred to me that so many of the world”s woe would be mended and solved into a peaceful Utopia of world reviving the sun and our major offtime is shrouded in darkness,  probably fine for the fewer nocturnal humans - if we stopped “if” or “either” “or” one or the other of just about anything.

Brilliance would abound if companies stopped either your the doers or the workerBees.

I’ll show a third component strongly urged to consider: remove the worst factor in most employees’ minds: to fall onto either heep where the “either” is the most repulsive to you xx you never hear the good news first in an either or situation.  

Thinks about it as you take a few deep breaths: I am just guessing without any evidence, just instinct with logic stealing my course.

I reported to an executive once who’s favourite directive, delivered with flourish would say: “Stay the course!”

In the end meaning either you produce OR perish was the sizzle amongst all that steak where you were a workerBEE or you are a DOer.

Looking back now, I’ve had this attraction to reading my RECOMMENDATIONS on +LinkedIn when I’m going through turbulent waters whether Work or Personal life.  One of my former colleague wrote one for me stating that I “stay the course” just now realizing it.

In general, in life there are the matches by culture, upbringing, beliefs of multitude categories and sub sections which spread out as waves upon the ocean making it infinitely more possible that no two opinions match, merely bounced off one and another of either conflict or harmony.

Taking this as a hypothetical example, either seem to be in a state of either conflict or chaos with the longing for harmony.  By bringing in a third element infused with technology you are more likely to thrive.

I’ve bounced from a DOer to a workerBEE and fell into a cultural shock.  Not really too bad unless you’ve acted like a queen before the high/nose dive into the pit.

Injecting a hyper performer among coasters or followers can create havoc.

A very unmotherly sentiment: and all that jazz

Just great.
Thanks A-lot!
Good on ya.
Niccccccccccce (c's sound like "ssss")

And all that jazz

It isn't enough that I'm having trouble sleeping, I log online and start surfing and reading.  Sleep disorder specialists recommend you stay especially away from computers.  Well, the Solitaire was hypnotic, but didn't make me sleepier.  I'm dog gone tired!

Read this:  Made to feel like a bad mother for not having a job

I wasn't coming to read about being a loser, I came here to get some grainage in me:  i.e.  information.  

What I want for Mother's Day (you can get a T-shirt)

These days, as one is almost feeling like they are drowning as life whirls around and like Dorothy from the Wizard of Oz except my Toto is Buddy, a gal's best friend.  

My favorite series that I just gobbled up has been Curb Your Enthusiasm with the immensely popular creator of "Seinfelt" bumblings and confrontations brought to the forefront so many of our failings with expectations, rules, conventions, even poking fun at his own religion in equal doses of jabs to the Catholic community.  With wit and taste, I might add.  Sometimes quirky, sometimes unrelateable for a gal from Calgary, Canada yet at other times like glimpsing a twin! 

Then I get some notice, perhaps a share from somewhere on this article, inspiring a share.  Quite the controversial topic if you ask me.  Have a look/read:  

Then I get a notice that someone added me to a list that had "pre-launch" in it so I had to Tweet to find out what the dealio is, to coddle my curious mind (yeah, I know, at 2:30am what can possibly be more curious than a pillow ).

This whole cycle started by me sharing this article on "MYnewsSTORYofTHEday" board on Pinterest:

Which then happens to land me that article on loser moms, and then inspired me to follow this DIGITAL312 on Pinterest because of their plethora of exceptional collections for a knowledge junkie like me.

I had taken a breather from writing (which I like to think I write on a blog, since I don't get paid to be a Blogger, lol - bitter are we?)

A lot of things have been going on in my offline world or "in real life" that has sidetracked me.  I still find it difficult to talk about so it makes sense that I've avoided writing.

I've been inspired by the number of new followers of late I've been having on YUPPYdom on Wordpress, a real devoted crew of misfits and wonder kinds.

So maybe this is like popping the cork off a little later than New Year's ..... which is normal when one is grasping at straws to remain positive and focused.

On what you say?

It is obvious, I say?

Say what?

I was gonna say:

I don't wanna be a loser mother.