Up up and away ... to the top ... of social media

Jeannette Marshall
Jeannette Marshall, Google Analytics Certification Exam


BE LEGIT
Growing followers is a work in progress.
There is no magical formula. There are no short cuts [other than tools that help manage and improve engagement with your followers].
PICK A TOPIC
that you live. Whether it is photography, mechanic who fixes up cars, a plumber or whatever. Everyone has interests that make themselves unique. Pick yours, then it becomes easy to find images, quotes, articles to share on any of your social media profiles.
YOU’LL BE AMAZED
by the biblical proportions you will grow …. as in you will reap what you sow.
REAP WHAT YOU SOW
Is not unlike farming. What you dig in or drop into becomes your hype or vibe, soon attracting a following of others with same interests.
USE HASHTAGS
Or go looking for them for the interest that you are going to be enthusiastic and opinionated about. If you love something that passionately, feel that strongly about whatever that is, it is likely you will rise to the top.
THE BOTTOM OF THE HEAP
Gets further and further from the top, and far, far, below. Your clicks, your tricks, will lend yourself towards that pocket of karma.
RISE TO THE TOP
By being inspirational, helpful or knowledgeable, you will likely ascend to the top. Eventually, even, perhaps, be referenced by others as an “EXPERT” about something.

SETTING GOALS ::.... I love numbers!!!



Isn't that ^ the greatest quote?
It is definitely magical when you are humming along, clicking here, scrolling there, and something pops out at you!

A thought.
It can be a news story, something you heard at work?  Something you were reading in the past week.  It was bubbling in the background, for me anyhow.  I was writing and writing and channeling some vibe on my blogs.  

For every action there is a reaction or action
It all depends on how you keep focus on your goal.  What drives you?  What floats your boat?  Do you want more of that?  

SETTING GOALS
I have had my Guiding Principles to the right at the beginning of my blog.  As I was creating a vision on what I wanted to accomplish, I started to set goals, tagging an action in smaller, achievable steps.

except if you're TRUMP
ed = the man, his family, his circle of  extended friendships, his Advisers [which he pays attention to in varying degrees, ultimately falling back on his own opinion, perhaps just have a sphere of those who will continuously say or show he is the greatest of anything or anyone that ever was], his adversaries [ stand in line because there's a big crowd in here ].

I highly doubt that his first words were Mama or Dada, I'm sure it sounded more like "Me" or "My" or "Mine" or in that sequential order.   He probably was in Grade One [making mincemeat of Michael Keaton's boy genius in, shoot, what was that television sitcom of the 80s he made being a wonder boy charming and endearing ] SEE sidebar -> Trump would have told the teacher, in an instructional pattern not quite fully matured as he is accustomed to now, that he was going to be the GREATEST of anything or anyONE!  

You have to like numbers to set goals Because most goals can be carved into indices (index: singular).  I remember doing sales coaching to my most receptive students.  It doesn't matter if you are a former great football player, cum NFL team coach, you have a lot to offer.  That is very apparent when I watched the NFL Draft last night.  Maybe, just slightly, I've grasped that the game of football that is the razzle dazzle in entertainment, when knowing the stats is the steak.

If you like numbers, you will be receptive to setting goals. If you examine the highest echelon of the executive and CEO offices of the most sophisticated and successful corporations, regardless of location or country, they all have that in common.  They LOVE their numbers.

An aha moment of sorts.
I don't think that a non-numbers linear thinker, can relate to another person who is highly linear, as in focus on numbers.  In real life and as it is these days, I am not following a script per se I am reacting and picking up on what is being placed before me and scooping up the numbers.

That's how it works
If you are going to talk to an executive, especially a CEO, you had better know the numbers.  Depending on which company I've worked for in the past, I've paid attention to the CEO of the organization.  I've even been lucky enough to report directly mostly to a President, Vice President or CEO, or COO.  <- I'm going to intentionally leave that without parenthesis and if you share what it stands for under COMMENTS on this blog + tweet at me = a guest blog here.

I remember the only few who picked up
on my style of sales coaching.  I was so away from the norm (and some would say not normal either).  I was not focused on scripts at all.  Sales people are not parrots because the prospect or customers are not apes (as in attempt to mimic what you say or do).  If anything, that is not a bad idea::... train your sales people to be apes or great mirrors.

Here is an idea for a sales meeting after you have shared the teams numbers.  In fact, if you are any corporation or organization that relies on numbers to meet their obligation or goals, you have numbers and anyone you work with or works for you had better be really adept with numbers.

Data is millions of numbers
as in information and digits of letters.  I remember being at the cusp of the dilemma that companies are going to get bottle necked by:  numbers.  Everyone, every company, every executive is soaking and gulping up numbers by the millions, compounding into gazillions.

The technology to amass numbers like algorithms are generating a huge, massive, to the moon in numbers compiled from clicks, sites, words, or scroll, time in numbers, times formulas to attract those  multitude upon millions of more numbers.

Back in the late 1990s when digital printing
began, one of the coolest technologies that XEROX invented, to go along with the gear | box | equipment | device | photocopier | xerox machine > was the front end.  The technology that made the engine hum.  Nothing like the sound of a noisy clicky clacky sound of a duplicating machine overused beyond its intended capacity and ignoring suggestions that it could be improved upon.  The front end turned a really big machine into a humming mouse, constantly kept happy and fed as long as it was eating a lot of paper before regurgitating it out into advance copies of novels for publishers to review, possibly edit, and return for more.  It could be only a digest size [ next trick question if you want to try to respond for a chance for me to post your picture on my blog [ or keep your name anonymous, your choice }.  Under a hundred pages but more than 5 copies should be left for the copy room to produce in less time and have it delivered back.  Can you imagine?  Well, that's what those biggie machines were designed to do.  OH, plus being connected between geological reasons, different cities, nose-diving the shipping cost and eliminating the cafuffle that happens when there is a mistake _ where else? _ YES _ the NUMBERS!!

You will never see a big big company come to a complete standstill if there is no meeting the numbers.  You don't have to like them, but at a company, you HAVE TO MEET THEM.   Maybe if you hate numbers that much you can revisit your goals if you are in sales of any kind.  If you don't like numbers, you will never "GET IT" why some people can be average while a few catapult to REMARKABLE.  

The number lovers
instinctively know that the numbers have to work.  That's when great questioning skill is handy to jump in.  I had a great manager who happened to rise very fast into the big companies' executive ranks.  It really is no wonder, I'm fortunate of had that opportunity.  But, LET ME TELL YOU, MIKE loved his numbers.  If you were going to work and move along at his breakneck smart speed, you had to love numbers too to be able to keep pace with him.  If you did do that, then talking numbers was like a serenade of praise.

EXPECT AN INSERT -> 
I'll have to write about one of Mike's greatest motivational tactics and public recognition he did for me that really made the difference for me.  Unfortunately, timing wasn't always aligned because as Mike moved into a fast trajectory to executive place, I was really lucky to have had the chance to have spent along side him, while he nourished my love of numbers.

Gord will remember our first number of sessions [ or perhaps not because I wouldn't know now how those first conversations unfolded but I do].  Gord knew that I had newly been anointed his sales team leader [ same, if not more, exact responsibility as my male counterparts who were called "Sales Managers" or "Operations Managers" ].

Gord said:  "I'm not looking to invent the wheel.  You appear to get how to sell this digital printing based on your results and awards.  I am looking to learn so that I can get up to speed quicker."  Smart guy eh?  You won't improve and you won't get better if you aren't being a sponge.  It won't work if you think that throwing scalding hot water at your sponge [ subordinate who reports to you regardless of title ] will work, it will do the opposite.  I had an example today where I was talking numbers with someone who in 30 seconds (grammar rule:  use numerical symbol when 10 or higher, written out numbers when nine or less.  Except when you are coming numbers like 10, 30 or 300.) was able to zero in on an exact instance and instance figure precisely.  I came to a realization that my former training that developed into habit became very natural to me to pick out a bunch of numbers and attribute the big picture.

When Gord and I sat down that first day and he said that, I must have been giddy with excitement ... because he was asking me to show him how I got to the NUMBERS on the BOARD?  If you don't love numbers, you won't relate to this at all.  [ thank YOU if you still hang with me and pick up a few pointers along the way or at least until now so it becomes worth your while! ]  

I opened my file on my desk and showed him a printout of all of my clients and prospects and a bunch of columns that I had developed that probably was extrapolated or cross-referenced to CRM [ for a prize for one of my hand-painted one of a kind mask please comment with what that acronym stands for? ].

Then I probably talked and talked and talked about the numbers.  I likely rattled off numbers like my top 5 accounts, account for 15% of total annual sales; next to my proudest, consistent numbers:  what their sales at the same exact date of the former year.  That was my badge of honor and what I guarded like a hawk pouncing on its prey.  Year over year sales gains.  Almost euphoric in giddiness a real numbers sales or executive or CEO role will have.  That would also be readily supported by percentage of year over year gain:  the ones that would have dropped {heavenly gasp for who would EVER lose an account?} clearly colored in red.  Like a badge of shame.



If you could really get the psychology of numbers in sales or get into it, then you would become gloriously at the top of the chain.  If you can take numbers from just about anywhere, interpret them into unique meaning, then you got what it takes.  

Now, in reflection upon this blog, one may think that I must have thought I had it made since I've embraced, massaged, moved, summed, added, subtracted, divided numbers a lot.  With the help of a calculator a good 75% or more of the time (it is also perfectly acceptable to join 75 percent like that, often looks more intellectual than academic, use based on your audience).  I am just trying to show examples on how I love numbers.  I am also being evangelistic about numbers too.  

As to my earlier point:  as the world and everyone and every company and every government and every citizen and every person creates more and more numbers someone is going to have to read them, sort them, make some sort of sense out of them.  The technology is already around to generate patterns and predict habits from numbers or create algorithms to navigate or maneuver them, numbers are going to increase in importance.

Back in the early days of digital printing in the late 1990s, something like 1998, a very big organization gave me the chance to give my team a whirl at printing something for them:  It was a one page letter, but it was going to 20,000 differently, individually addressed correspondence to appeal for something.  You don't ask for anything that is associated with asking someone for money without it appearing as customized and handwritten as they have ever seen.  As a [ you got it! ] one of a kind!  Those special numbers.

I've scooted around and scattered some thoughts.  Recognized some insight that I hadn't examined for quite some time.  Does anyone remember "the QR CODE"?  [I will guest write a blog FOR YOU if you can comment with the answer for that]..  Maybe I can stay on this train of thought and go back into my sales roots to impart some wisdom, if there is any to be had.  You are the decider of that. 


 Thank you,
 Jeannette


NEVER stop asking a lot of questions

would be the advice I would give to my 20-year-old self.

I am going to explore this awesome question that I just heard today.  For about one minute as the other half was flipping through the channels, like he's warming up for that imaginary battlefield game he likes to play.  Flex those fingers and press those thumbs to the beat of your favorite song.  


SOURCE

What advice would you give your 20 year old self? 


I can grapple with myself 
as much as I'd like and that would be the thing that I would tell my 20YOS (abbreviation for 20 year old self), never stop asking a lot of questions.  It is part of the wisdom I can say that I have 30 odd years later.  The difference between good and great is the ability to ask insightful questions.   The other one is to believe in PEOPLE.   I'd like to share my own discovery that becomes a tidy parcel within wisdom.

The person who comes to mind?
I think of Barbara Walters.  I think most, if not all of the greats, emulated Barbara Walters who is the benchmark of interviewing PEOPLE everywhere.  Carve away the personas, politicians, musicians, artists, directors, entrepreneurs, athletes and we all end up the same:  we're PEOPLE.  All of us.  Shed the religion, color, race, country, city, rural, occupations, preoccupations, interests, bias, knowledge, truths, sovereignty.  You.  One of the PEOPLE.  No better than the next, exactly the same.


SOURCE

What makes us different, 
as in our DNA, is our characteristics that make up our personality which evolve by our traits.    What your traits are are steered by you based on the attention you may give it.  If you want to go into the gutter (PORN, RACISM, VIOLENCE) it is because you didn't keep that trait at bay, you continued to explore it, specify an interest level, and even perhaps it evolves into a really bad thing.  You are untrustworthy, not loyal, lean towards meanness, belittle, shuck others aside ... regardless of method.  

I would tell my 2YOS to stray away from those who want to drag you into a deep dark hole with them.  Don't feel sorry for them, as you may ought to do.  Don't even acknowledge them.  Not the slightest hook to snag your attention, however briefly.



These three traits I would suggest are worth considering honing in on:


  • Ask a lot of questions, every time, every situation, every where.  Once you establish it firmly as part of the core of who you are, you will continue to expand and ask even greater questions.  Others may even be amazed at the quickness and sharpness to ask a question just as it is entering others' radar.  It blips, and then before processing, be the person who asks a question that captures what everyone could be barely registering, never mind thinking.  It can return at a later time.  Removed from the message other than it appearing like a puff of smoke:  that was a great question because it required an answer that was more in depth and detailed.
  • Secondly, be aware of people.  Be open to new people, different people, in different situations, different backgrounds (whether economic, intellect or standing).  Find a way out of the aversion to odor, or behavior that is distracting, so as to be able to hear them.    I could have more easily suggested to pay closer attention or just simply listen but I didn't.  To make a point.  
  • Be your own person or personality.  Stick to your values, don't let anyone intimidate you, bully you, make you feel inferior in any way.  Gender is even stripped away so that you can be the person from the inside out.  Starting on the inside first.  Completing the outside is the easy part.  Understand your style or karma or aura you exude.  Don't try to hold back or allow others to censor you.  Any person [ whether friend, family, employer or place ] who wants to encourage you will not make you feel like you should hold back nor be told to be quiet [ whether written or vocal ].  


Don't let anyone try to squash that personality and enthusiasm for the continuous journey you are on.  

You won't be able to sell anything.  Your company, your case, your qualifications, your institution, your cause, your view, your anything will not be able to sell anything unless you can learn how to ask the right questions.

For example.  You are the CEO of your company and you are rubbing elbows with your colleagues and staff while selling your company's product or service.  It is pretty hard not to.  Especially since you probably got the job based on your charisma, leadership essence, confidence, vision.  

I wrote a while ago ..... I'll have to look it back up and link it here ] INSERT LINK [ ... about not working IN the business but work ON the business if you are its OWNER< CEO<PRESIDENT.  Well it is not exclusive, but the point is for anyone who has to sell anything.

If you are a sales representative >> you NEED to work on YOUR business!
What is that business?  We'll get to that later on.

In order to sell anything to anyone, you have to be able to ask great questions.  Those great questions will catapult you at the center of the PERSON [ views, criteria, influence, bias, desires, needs, headaches ].  By understanding the PERSON in front of you:  your parent as you ask for an increase in the university fund;  the sales rep who is asking his potential customer for the order; the CEO who is asking the Board for something to be approved.

If you've asked the right questions, it will magically be staring right at you.  The OASIS of sold!   When you can formulate, practice, evaluate a series of questions to ask that first important first impression meeting, to ask of your audience, hopefully of one as it is far easier.  [ You may need to assess why you are meeting in front of a group ... that's a red flag.  It usually means that the audience doesn't have enough confidence in themselves or have become so rigid that they've lost the ability of sensing instinct, gut feeling, seeing expression.



Five Questions?
Come up with a list of five questions that you want to ask your next prospect [remember, that prospect does not have to be a SALES call or situation].  Then, make it a practice to have five questions written down before any sit down for a meeting, a review, an interview, a report, a presentation.  Spend 10 minutes looking through the web page [ I realize that I should write about that now:  how to review a company's website and grasp their culture, their vibe, their engagement with visitors ] so that you can come up with five questions.

An INVESTOR
Think of yourself as an investor.  Yes, that sounds backwards when you think that you don't have the money to buy even "a share" in this company, just ignore that and transcend yourself.  Ask yourself:  "would you buy shares in this company?".

If you are attuned to selling to people, you will want to invest in them just as much as they will want to purchase or give you whatever it is you are asking for.   That is called evening the playing field.  Remember what I said before?  PEOPLE are the same except for how they BUY things.  



BUY THINGS
can be just the same as buying into things.  Do you buy into this opinion or that show or that writing or philosophy?  See, we are all BUYERS and there are sparks that initiate the action to buy.  

If you are not attuned to PEOPLE you won't get as far.  You will have to meet more and more and more PEOPLE to get into your zone.  Then again, as you meet more and more PEOPLE in whatever situation FIVE QUESTIONS imagine what will unfold.  

If you like to cut corners, you probably didn't even last to the finish of this post.  Unless it benefits you immediately [ can you copy, plagiarize or imitate this?] you are long gone.  Those are probably the less honest type of sales anyhow and they won't jive with my philosophy derived from my traits.



DISCIPLINE
is a trait or characteristic.  Which does it mean is which.  It is both an adverb I think and a verb in English, as in a thing or noun rather than an action.

In order to have a DISCIPLINEd PERSONality, you will have had to hone your traits to come up with the right ingredients for your own unique PERSON.  I am wondering somewhat if I have ADD or attention deficit disorder.  Someone with a psychological background I was [here it is again] asking more insightful questions asked me if that were a possibility.    Not as an assessment, nothing like that, simply generated from a conversation.  

Examine your own traits.  What are your leanings?  What gains your interest quicker than others?  Explore the maybe and the why.