Rants within discussions: 2016 and the year ahead in social media?

Jeannette Marshall I'm starting to get excited for Christmas with all my kids going to be there Kyle Desiree-marie Chantal and Kelsey  ...... who are likely posting at each other with a lot of humour and outstanding memories we made together. A tough benchmark for many families to follow or at least adopt that principle on humour being the saviour of a family's soul

Who knew others think like I do?

Who knew others think like I do?
Rants within discussions:  2016 and the year ahead... http://optioneerjm.blogspot.com/2015/12/rants-within-discussions-2016-and-year.html?spref=tw in #hashtags 


Jeannette Marshall shared her post.
23 mins · 
This is from FACEBOOK is trying to intuitive like the really big smart machines like Google .... can't say they got me at all? What a poor shot at this new formulating technology that has been waiting to implode.
Jeannette Marshall's photo.
Jeannette Marshall
25 mins ·
Anyone wanna ‪#‎Follow‬ me on ‪#‎Twitter‬ ? Please do and mention‪#‎bestofeverything‬ @optioneerJM Lara Jean Marshall <--- can you not help but notice that THAT is NOT my name! They attempted to intuitively insert something, they are getting it all wrong. The air is their development but the water is my substance.






Jeannette Marshall I'm trying a couple of experiments, one being creating a new standard of #hashtag called #thebestofeverything where anyone, any where, any religion, any color, any intellect can share what they think that matters. Rather than one spun from the media, social media ships, but by any user on social media. Let the people speak and tell you what the world is currently thinking it matters: #bestofeverything is not fueled by any brand engine or internet powerhouse. We can see if the integrity equals the numbers for staying at the top in #hashtag trending. Yes, it is the brainchild of: http://optioneerjm.blogspot.ca/.../a-social-media-brand... that's all

Jeannette Marshall Commenting doesn't add value to your personal brand, I've discovered. I'm starting to wonder if some bloggers are poaching ideas from the "soon to be known" to attempt to keep ahead of the curve. True integrity and outstanding citizenship should be the ONLY criteria to climb to the top of the heap of junk. Where the jewels eventually resurface .... or remain.

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Joe Gier well said Jeannette

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Jeannette Marshall shared her post.

23 mins · 

This is from FACEBOOK is trying to intuitive like the really big smart machines like Google .... can't say they got me at all? What a poor shot at this new formulating technology that has been waiting to implode.

Jeannette Marshall's photo.

Jeannette Marshall

25 mins · 

Anyone wanna ‪#‎Follow‬ me on ‪#‎Twitter‬ ? Please do and mention ‪#‎bestofeverything‬ @optioneerJM Lara Jean Marshall <--- can you not help but notice that THAT is NOT my name!  They attempted to intuitively insert something, they are getting it all wrong.  The air is their development but the water is my substance.

The above is an original, no bout doubt about it.  It isn't slick, it is hand drawn, hand written, hand colored with the reproduction values are highlighted by how far graphics have come within #socialmedia.  The reigning soveignty exhausted and fallen behind being words has now been substituted for images.  The formulative phase of thought+image has been around for at least five years and created, used, shared by the early adopters of #socialmedia like any founding member or fringe member #usGuys #bestofeverything .... 

If you are going to start the social media basics you had better practice or know how to merge quotes with images.  They have evolved and some keep recirculating long long after it may have originated.

The BEST ones are the ones that have a recognizable figure saying something so great that it was BOTH the sizzle and the steak:  so very hard to come to in the world of advertising these days.  The resources displaced by big talkers and even bigger marketers.  

The humongous of the originators of social media Guy Kawasaki  is now relegated to the back of the room, not even a crown.  He is the perfect example of how fledgling social media truly was when they considered "someone who knew someone GREAT that could write and market himself so well" as one of the rock stars of social media at the beginning.

MASHABLE is the NEW demigod of social media.  Not a day will go by on Twitter without a half dozen to dozen posts that people stand up and take notice.  Brilliant and imaginable, it will continue to soar as the benchmark for blogsters to only dream of.

"Some more things to look to in 2016?  How about these people?  The next level in content creation, content development, networking and establishing influence ...... are: ? "      

~By Jeannette Marshall @optioneerJM #bestofeverything

Imagine the former icons of technology and how far they've moved from the innovators to the early adopters in these here on now years.  They are also religated to the back room with dust long settled upon them.  They will be flabergasted and amazed that this was not their own creation:  ThingWorx is a consortium of gifted, motivated, and inspiring entrepreneurs to unfold.  They will soon the latest acronym on the stage IofT "Internet of Things"

How profound eh?  As 2015 begins to fade, so will the clambering for positioning by the manufacturers, technology drivers, social media and network steam engines, smart phones.  Emerging are the idea people.  The idea people will bow always to the King of Ideas, the guy who ate apples for breakfast, lunch, and dinner, as opposed to the tooler manufacturer geek (guess who?) 

The tools like smartphones, tablets, computer will continue to evolve, just no longer in the spot light of the 1990s inventions.  Now and in 2016 the enforcers of knowledge, content (whether that be educational or home economics)   will become the big brand in the not so distant future.

WIKIpedia will continue to skyrocket with sidekicks detaching themselves and creating even more super power content creation with economics.

As I have even begun attempting:  selling the brand "optioneerJM" that is sprinkled about all social media platforms.  Not in super powerful following numbers, but by scores on how your content is doing.  Klout will have to evolve to being an information provider targeted by its readers.  Not the other way around.

Linked In, Twitter, and Facebook are turning into fat birds who have bloated their own self-worth beyond anything before, are at the bottom 1/8 of the upward curb that is beginning to unfold.  Some may be investigating the impact of population trends with technology and important things to people, created by the people (tracking history, habits), for the people (the engines or innovator(s) with the tools, now reigning by "YUGELY" declined profitability 

The best winners could be the governments.  At their disposal is a complete biography of just about every citizen they govern.  The really big brother stories of the 1960s is going to become closer to realities those tales evoked than any fear mongering from any fading political force because they want to appear strong, stable and a leader.

If I had the ear of the incoming President of the United States, I would suggest that they snap up Fiorina for leading their technology, as her own private fortress, without distraction by any boys network or tech club.  
  
If it isn't Trump who is the winner, he'd have to be snapped up with a new post as the Government's "what people are thinking but too afraid to say" champion and UN Ambassador.

If you judge people, you have no time to love them.

Kind words can be short and easy to speak, but their echoes are truly endless.

Be faithful in small things because it is in them that your strength lies.

~Mother Teresa

If the government were to think that church and state have a widening gap, bring Pope Frances over to the Americas to restore faith in all humanity, not just a chosen one.

Pope Frances will continue create moments in history that will surface with the best of the most memorable.   No longer quiet, the awe inspiring, jaw dropping year of our generation's greatest humanitariun, Mother Theresa, as a Saint.  You don't want to test the power of faith and the force with which faith is restored.  

Violent terorism will take a back bench behind inspiration and hope.  The machines will keep the stories of courage, leadership, and quality overshadowing the promotion of hate crimes, prejudism, nepotism, egotism, where the crumbling of the "ME GENERATION" head into attics or old folks' homes.  The "ME GENERATION" is the "HAD GENERATION" now.  

The "Baby Boom" term will fall amongst the clutter of forgotten terms of identification.  The children of the younger sisters' Baby Boom big brothers and sisters tapered off with the 80s and now those children of said siblings are the greatest force behind everything:  the gas that lights the next boom called "INFORMATION" not financiacial boom and busters, not from the waves of post war population growth, information will become king.  The creators or custodians of that knowledge will be where lies the crowning glory.

If you want to participate early, jump on board.  Learn how to write, create images that inspire, are beautiful or full of awe.  To be gobbled up as medicine would for a dicease.  Eyes turn away from the balls of extremity, violence, or radicalism.  Which by the way can be on either side of the waters, in multitudes of color, or belief.  

We thought that we had exorcised the evils and demons of our forerefathers and eliminated fear as our constant companion.  Faith, inspiration, motivation, learning and humanity will lead us away.

You can begin by starting to use the hashtag #bestofeverything that is uplifting, peaceful, valued be shared.  By doing so, you are taking away the force of those who have crafted what they should be, wrong often, financially motivated, creations.

You can start your own blog with a date stamp to show you WERE one of the early adopters.  Age, color, geography, faith, education aside.  One voice.  One effort.  Stamp out the rubber necking at stories of horror, greed, power, ego.

Can we?  Is it possible for us to return to the basics?

Viral advertising is a scam #bestofeverything

David Ogilvy

"Our business is infested with idiots who try to impress by using pretentious jargon."

~David Ogilvy

This is the time of year when the count down starts.  Media organizations clamber for attention in this space:  so WHAT were the top stories of 2015?  We can all decide what resonated with us when we include the hashtag #bestofeverything and start it trending, to stay at the top.  WHY?  Because it is up to the populace to decide what we think, not the media to tell us what they think we should.

The emergence of the IoT:  Internet of Things or what I would like to consider the power at the disposal of anyone and everyone who wants to make a difference.  We can decide what is best for making our world a better place.

Consider what surfaces in trending on Twitter tends to be what the people say it is.  What story resonates with people in real time?  The hashtag is now the tool for everyone to use to decide what they want to read.  It has no borders, it has no financial gain, it has no political clout.  It is simply what people everywhere, anywhere use to strengthen their position on what matters to them.

"Never write an advertisement which you wouldn't want your family to read.  You wouldn't tell lies to your own wife.  Don't tell them to mine." 

~David Ogilvy

If you're anything like me, I'm a little tired of being told what is important to me.  Thus, the creation of #bestofeverything hashtag.  I will say what songs I like, what movie is best, what charity is doing the most with the donations, what matters to me at the present day, present time.  The beauty of a hashtag is that you can go back on it and click so that anything and everything covered under #bestofeverything is sorted and appears in a sequence.  

#bestofeverything

Pretty inspiring if you think about it.  

I look back at a blog I wrote a couple of years ago called:  "Advertising boxes out Social Media"  where I evaluated the news and opinions at the time on how traditional advertising is being hung on to by the major brands.  I would endeavour to state that it was because the decision makers who plunk their money down on the roulette of response or ROI: return on investment.

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination." 

~David Ogilvy

I'm a little giddy now.  It IS happening.  Brands are hiring agencies to spin stories in such a way that it fools the viral community into thinking it is a feel good story and is shared like the California Wild Fires

I called it back then, assertively calling it for what it was:  West Jet's feel good story back on giving gifts to unsuspecting recipients -- advertorial that leverages social media:  You Tube sensation and beyond.

"You now have to decide what 'image' you want for your brand.  Image means personality.  Products, like people, have personalities, and they can make or break them in the marketplace." 

~David Ogilvy

This week, I watched a story on Canada's CBC News on how West Jet is putting together another story that they hope will have the same results as before.  It was calculated, it was created and it was formulated so that people will click on it and VOILA!  They have free advertising ... in their own words.

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."  

~David Ogilvy

I called it back then and now it isn't surprising.  Social media gurus have been saying for at least five years, that social media has the ability to be free, explosive and immediate by reaching all corners of the sphere. As in all things remarkable, there is the good and the bad.

"Never stop testing, and your advertising will never stop improving."  

~David Ogilvy

This is where my opinion comes in:  back in the day, when I was in magazine advertising sales, and it still holds true to print media still today, that a story has a greater impact than any other form of advertising.  My first business book I read was just after high school in the early 1980s, on the eclipse of media power, "Confessions of an Advertising Man: Ogilvy on Advertising" an icon to many of that world, sharing his opinion and valuable advice that telling stories will have a greater appeal than an image or creating desire.

To the dismay of so many government bodies and regulatory organizations, they have no power over the internet.  Although print media has to have the disclaimer "Advertorial" on the top of any advertisement that appears like a story to fool folks out of thinking that they are reading a carefully crafted advertising piece.  

So, how do you distinguish the targeted, intentional advertising that has a main goal: to go viral.  They have teams of artistic, creative geniuses behind the force to create a viral hit.  The accidents will be fewer and farther between, while many folks will be fooled to think that it is a viral, feel good story.  When, in fact, it is created, written, acted (sometimes with or without employees or with hired actors), filmed, video, recorded and launched on social media:  You Tube, Twitter -- two of the greatest fuels for hashtags.  
Reader, observer:  beware.  They are trying to trick you into thinking it is an accidental capture of a feel good, or tear jerker  so that you will share, comment, and send it off into viral heaven.  

Best Online Advertising Tools

"If it doesn't sell, it isn't creative."  

~David Ogilvy

One can't help but wonder if any regulatory enforcement will be launched to force brands to tribute it as such:  advertorial.  Perhaps a warning:  "If you click on this, you will be helping this company advertise for free."

The interesting part is there are folks that can and still do launch a viral explosion without a creative machine behind them.  Will people be able to distinguish it as such?  When I commented on West Jet's viral hit a few years back, I had a lot of irate people rant at me for not appreciating the wonderful work that West Jet was doing and couldn't I just be nice and accept it as a nice story that happened to go viral because people got free gifts (including a pair of socks).  According to others, it was hailed as "marketing gold".  For what?  Tricking people?

"A good advertisement is one which sells the product without drawing attention to itself."  

~David Ogilvy

I was trying to let the cat out of the bag then, and now they're broadcasting under CBC's story on how they are putting together this year's viral hit.  I'd like to think people are more informed and savvy.  However, the rules on print media to label "advertising" as what it is should be captured by the You Tubes and Twitters of the world to only allow it if it is labeled as a "sponsored promotion".  Make the rules for those who think they are so clever to break it.

One can't help but wonder if these same airlines paid as much attention to their customers by ensuring they get frequent flyer program points they may end up in the same monetary gain.  Rather than padding themselves on the back for fooling people.

It should be labeled as advertising.  It should be highlighted as "sponsored ads" and within the rules of marketing that has been around for decades.  Or simply, people will just ignore it and they will have to chalk it up to a poor return on their investment .... or the fact that people are wiser now.

"The best ideas come as jokes.  Make your thinking as funny as possible."  

~David Ogilvy

My choice for the best print ad for 2015

A social media brand for sale: optioneerJM #bestofeverything

Hi Potential Bidder:

This is a powerful example for a post series I've started called #thebestofeverything and is even included it in my brand on Twitter, Facebook, InstaGRAM, Tumbler, Pinterest under the pseudonym @optioneerJM ??

As an experiment, I am going to be selling this brand, optioneerJM, to the successful time-stamped highest bidder by midnight December 31, 2015.  It will be based on the time closest to the time stamp require-ment and then backwards to the highest bidder.  Kind of like a "silent bid" process or "RFP:  Request for Proposal with one line required:  a bid amount sent to my email optioneerJM@gmail.com .......  I can either continue to post on a per post basis, at 10% per month of the final bid.  I have a hidden number in this post for my goal which will be $1,000,000 and $100,000 per month for posting.

I am convinced that there are people or companies out there that have not embraced Social Media.  There are others that have thought that their investment in personnel, technology compounded with marketing and advertisement is way too expensive as it is with very little, if no, ROI:  Return On Investment.

I have decided that someone will want to invest in this blog along with the optioneerJM linked with #bestofeverything #Hashtag brands with the writer behind it:  ME.   Jeannette Marshall (note #bestofeverything is not for sale but is open for use and reuse:  let the populace decide what truly is #thebestofeverything by launching this hashtag and naming who/what/why is considered #thebestofeverything dictated via social media and not by brands, media, advertisers, or networks.  That part is up to you if you include that in your daily consumption of likes, shares, retweets, reposts, repins, instaposts, tumbling, linked and beyond activity.  This is your choice for FREE!

I hope you may consider the offering and place a bid.  Alternatively, by all means, share it with someone that you've heard express the same sentiments described above (investment in personnel, technology compounded with marketing and advertisement is way too expensive as it is with very, if no ROI:  Return On Investment.)

You can earn as you learn with me by referring others to the purchase option of bidding and successfully buying "The Optioneer JM" with a Klout score of 77-79% ........ I will be assembling what one may consider the media kit, and posting it on my Blog: http://optioneerjm.blogspot.ca/ ... which is one of the central key touch points for the successful bidder on this social media persona.

Wishing you the best success in your future.  I look forward to your response and your reply .... and even perhaps your closed bid by December 31, 2015 11:59pm   If you repost and reshare this opportunity, it is then your option to negotiate a "finder's fee" with the successfully submitted bid winner.  An email could be considered the determinant factor for your agreement and finder's fee agreement.

Simply ensure you keep the "SENT" email from your submission as proof of time.

Otherwise, you can always watch what is going on by following @optioneerJM ... certainly your investment would be realized by attracting the right type of followers that have social media influence by following me and the potential reTweets #RT I am capable of posting sporadically.

Heck, this is an experiment in social selling.  Can it really be done in the truest form?  I guess, we'll all have to see.  Stay tuned, stay connected, stay interested in #thebestofeverything which is not for sale because it is by the people for the people (anything my mom wouldn't approve of will be removed).

Continued success in 2016!

                               Jeannette

Jeannette Marshall