Jeannette Marshall : Who's who in a corporate zoo?

Who's who in a corporate zoo?

A question asked on QUORA that I answered as follows:

What would the ideal web technology start-up team be composed of in terms of positions, skills sets, personalities, knowledge base, and experience?

This question previously had details. They are now in a comment.

Jeannette Marshall, Rewards can outweigh risk if you do your homework

Answered Oct 31, 2011

I'll throw my hat in, not worrying about titles, except for clarity and consistency. I recommend you would draw out an organizational chart with core function bullets underneath.

CEO: Lead: visionary, investment community face, organization voice

CFO: Finance budgets, spending, takes care of bottom line, manages growth, HR

Operations: Execute, Implementation, Customer Service, Customer Retention

Marketing: Communicate, SEO/SMO, web, Social Media, Business Development/Sales, Customer attention

Technical: Create, Design, Engineering, Developers

Not all have to be "employees". There is a lot of talented people that will work on contract. What is important is based on the strength of the product developed, will determine how many people it would take to:

p.s. Replace "product" with service, idea, etc. The basics apply to most offerings.

launch the product, (Technical, Vision, Costs, Communicate)
maintain the product (Operations, Technical, Financial)
promote the product (CEO, Marketing, Business Development, SEO/SMO, Events)
manage the product (Operations, Technical, Financial, Customer Service, Education/Training)
keep the product going (Technical, Operations, Financial, Education/Training)
grow the product (CEO, Marketing, Business Development, SEO/SMO Technical, Operations, Financial)

More times than not, key functions are typically shared by individuals, for example:

CEO: How it looks: Vision, Marketing, Product Development, Communication
CFO: How it gets done: Financials, Operations, HR,
CTO: How it works: Product Creation, Product Development, Engineer, Design

There are numerous examples of successful launches and organizations that start out with only two key people that work jointly that branches from there:

FACE of the organization (CEO, Marketing, Design, etc.)
BRAINS of the organization (CFO, Developer, Design, Financial, Operations, Engineer)

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Bio

Jeannette’s background includes the launch of a national magazine in Canada, leading regional sales, media relations, public relations and marketing in digital printing, document management, software, telecommunications, publishing, CRM (Customer Relationship Management) Tools, Social Media (online chat: #saleschat), print order systems, archive systems, international collaboration, project management, infrastructure development, change management, purchasing, vendor management, waste elimination, sustainability.

Jeannette has worked for Fortune 11 and 500 coporations for 20 years, accumulating sales expertise and pioneering many initiatives.

She writes to share first hand experience in business, customer service, loyalty, leadership, retention, operations, project management and sales.

Her claim to fame is CONSISTENT top performance with the highest recognition: · Multiple Presidents’ Clubs· Regional and National Awards.

Jeannette has become a trusted advisor and social media influence since creating her @optioneerJM pseudonym in May 2010. She has earned influence scores of Top 1% KRED and 72 Klout scores by third party measurements.

@optioneerJM creates excitement with refreshing enthusiasm and shares expansive knowledge widely embraced by her global audience and following. She is an original – whether by content curating, resourceful writing or displaying artistic visuals.

An OPTIONEER? Reviews options then re-engineers ideas or processes to successfully adopt changes in life, business or attitude.

Jeannette lends her voice on demographics on https://optioneerjm.wordpress.com/2016/05/13/a-culture-of-work-ethic-and-optimism/ and life+love+living under "meanderingsABOUT" http://meanderingsabout.blogspot.ca/ and as @optioneerJM on Twitter.

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Who's who in a corporate zoo?

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