The following blog was first posted on LINKED IN before being pasted here:
QUALITY: the secret sauce of social media
Jeannette Marshall
DIGITAL MARKETER: Creative Enthusiast, Imagineer, Marketer, Sales Pro, Publisher & create art (c) Jeannette Marshall
Before you get all worked up, start thinking madly, that you need to get on to social media yourself.
Before you panic and put up stupid pictures of yourself in a SUIT > you are NOT your job on social media, you are you.
Before you say nothing and by definition, nothing happens. Giving it up, snarling that it's a waste of time. Only people without jobs, have nothing to do all day, or get paid to be stupid online can be online.
Before you go all crazy about so many narcissistic well-known personalities online. Thinking that you don't know the world to know what you think by TWEETING it or SHARE what you eat on INSTAGRAM.
Before you go all narcissistic online. People who blab about what they are thinking are more than a minuscule of whom the worlds' audience pays attention to.
Before you stop jumping on board. People are getting ahead of the game, taking charge of their online name. Yes, some develop a following.
Most people categorize and lump in their online reputation with their career, life, morals, belief in person presence. An inability to see how one is more powerful than the other?
What people see about you online is what is perceived. What is perceived quickly catapults into reputation which is presented online.
What I'm saying is there is a little bit of secret sauce. That is your tribe: a group of followers whom exchange connections across all the platforms out there: blending Linked In career platform with Twitter news to sharing Pinterest to communicating Facebook to visualizing on Instagram.
The more, the better, the advised.
You may sternly be rigid and not very personable. People could find you intimidating because you never crack a smile. Yet your fellow frat boys know how outrageous your humor can be. Use that whit and humor that David Letterman perfected in his conversational style. Emulate that in your own style. Put out your opinions. Test your theories.
Your style and reputation will evolve. Bill & Melinda Gates are transforming philanthropy crossed over from technology which has only one or two objectives: helping eradicate immunity globally; Bill Gore is forever immortalized by "THE INCONVENIENT TRUTH" thanks mostly to social media. Those who care about the world have had this vibe for 10 years or more while it was all in its formative young years.
Those who are interested in technology form a unit that I call a tribe. They gravitate towards each other, sometimes do to the algorithm tango that some sites actually have and promote. The wise take the hint and follow some, even if not all. You know you're fine tuning their numbers so that it is just what you want.
Don't be a shell. Hiding behind your personal career, steering your ship in a disciplined, focused manner. Some hide behind rude behavior, in denial that it will never be uncovered.
Share what makes you feel good. Comment if it made you inspired. Share images or quotes that resonate from your soul. Quote from the Bible or Q'uran if that is your best source. Whatever that makes you smile. Smear out the faces of children to protect their identity. Ask permission when you take a smartphone snap it it may be shared.
The main thing is get out there. The world is much better. At your fingertips. Evolving your inner self. Shining in authenticity. A positive force.
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