HOW do you stay on top in the sales "game"?

If you are REALLY strongly connected with your customers and get to know who they are, who their competitors are, who their customers are and what is impacting their industry .... then your answer is self-explanatory from this.

It is critical to understand what your tipping point is ... you can gain that from your customers. Everyone is in the same bucket when they say: quality, service, one-stop shop, competitive, technology .... one element that nobody else can compete with is with YOU.

Bascially, ask a ton of questions, listen listen listen and then read read read. Knowledge is power.