Cold calling is always necessary in any times, any industry, any target company size. The how/what/where is the gem.
I consider "cold calling" active, personal research. You can uncover potential clients or opportunities that you would not otherwise find, unless you do.
Most people are afraid of sales because they strongly align it with "cold calling" .... yet it is active/personal research on ways of gaining customer intelligence. You can collect Annual Reports, etc.
In a world where we (I include myself) can easily hide behind e-mail and social media ... seeing a live person is compelling. I don't think "gatekeepers" are interrupted as much as many would think by salespeople pitching their wares ... unless they're selling cookbooks or copiers.
If you approach cold calling with a fun attitude that it's an adventure - you're on a scavenger hunt, looking for hidden treasure. The pirates are the "gatekeepers" guarding the treasure.
I consider "cold calling" active, personal research. You can uncover potential clients or opportunities that you would not otherwise find, unless you do.
Most people are afraid of sales because they strongly align it with "cold calling" .... yet it is active/personal research on ways of gaining customer intelligence. You can collect Annual Reports, etc.
In a world where we (I include myself) can easily hide behind e-mail and social media ... seeing a live person is compelling. I don't think "gatekeepers" are interrupted as much as many would think by salespeople pitching their wares ... unless they're selling cookbooks or copiers.
If you approach cold calling with a fun attitude that it's an adventure - you're on a scavenger hunt, looking for hidden treasure. The pirates are the "gatekeepers" guarding the treasure.
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